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New Breakthrough Treatment is Tough On Lice But Gentle On Kids
Date:4/3/2008

pesticide-free, it can be safely re-applied right away if re-infestation occurs.

Education is Key

"Head lice myths are as prevalent as head lice themselves. But the truth is that these parasites are relatively harmless and despite common beliefs, are attracted to heads with clean hair," said James M. Sears, M.D. "This probably won't keep parents from worrying if their children get head lice, but it is great that there is now a safe, easy to use pesticide-free alternative that we can recommend."

In order to educate parents about treating head lice and preventing future outbreaks, Combe has recently launched a new educational Web site, http://www.LiceMD.com.

The Web site includes the latest research, frequently asked questions and a "How to Comb" video. Visitors are taken step by step through what 90 percent of consumers who tested the product found to be an "easy process for lice removal."

LiceMD(R) is available at over-the-counter at food, drug and mass retail outlets and wherever lice treatments are sold. The product and patented comb are sold together for a suggested retail price of $14.49.

About Head Lice:

Adult lice, also known as pediculosis, look no bigger than a sesame seed and have a brownish tan color, and lice eggs (nits) look like little yellow, tan or brown dots before they hatch. Lice do not jump or fly, and do not transmit diseases. They feed on human blood, and without it, they will not survive for more than two days.

The main symptom of head lice is persistent itching, particularly around the scalp or neck. Some children may also get small red bumps and suffer from mild scalp irritation. However, it is possible to have head lice without these symptoms.

Head lice can be spread whenever there is direct contact between the head or hair with an infested individual, as well as by sharing personal articles like hats, towels, brushes, helmets and
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SOURCE Combe
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