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New Breakthrough Treatment is Tough On Lice But Gentle On Kids
Date:4/3/2008

Combe Incorporated Introduces Pesticide-Free Treatment that Safely

Eliminates Head Lice, Eggs and Nits

WHITE PLAINS, N.Y., April 3, 2008 /PRNewswire/ -- Head lice is one of the most contagious conditions among children, only second to the common cold.(1) There are about 6 to 12 million cases each year,(2) and it causes children to miss approximately 12 to 24 million school days annually.(3) But, now parents can say good-bye to head lice and to pesticides with the introduction of LiceMD(R), a new pesticide-free breakthrough treatment that helps parents take control of lice outbreaks and achieve peace of mind while restoring their household to its normal balance. This head lice treatment is pediatrician-tested and clinically proven to effectively, safely and simply eliminate eggs, lice and nits without the use of pesticides.

"Although head lice infestation is common, dealing with it can be emotionally and physically grueling, and even embarrassing for many parents and their children," stated Jim Healy, Senior Product Manager at Combe Incorporated. "LiceMD's effective, safe and simple three-step process helps to reduce the stress by making comb-out so effortless and effective that parents can concentrate on what matters most -- removing the lice and eggs."

Innovation at its Best

LiceMD is an effective, pesticide-free liquid gel treatment that is clinically proven to eliminate head lice, eggs and nits in just three simple steps. Its primary ingredient is dimethicone, a safe and effective synthetic lubricant with a well-known safety profile, and that is odorless, non-irritating and hypoallergenic. The gel formula makes the comb-out process smooth and easy because it lubricates the hair and allows the comb to glide effortlessly through even long, thick or very curly hair. So, parents can concentrate on removing the lice and eggs, not struggling to pull a fine toothed comb through tangled hair. And, since LiceMD is pesticide-free, it can be safely re-applied right away if re-infestation occurs.

Education is Key

"Head lice myths are as prevalent as head lice themselves. But the truth is that these parasites are relatively harmless and despite common beliefs, are attracted to heads with clean hair," said James M. Sears, M.D. "This probably won't keep parents from worrying if their children get head lice, but it is great that there is now a safe, easy to use pesticide-free alternative that we can recommend."

In order to educate parents about treating head lice and preventing future outbreaks, Combe has recently launched a new educational Web site, http://www.LiceMD.com.

The Web site includes the latest research, frequently asked questions and a "How to Comb" video. Visitors are taken step by step through what 90 percent of consumers who tested the product found to be an "easy process for lice removal."

LiceMD(R) is available at over-the-counter at food, drug and mass retail outlets and wherever lice treatments are sold. The product and patented comb are sold together for a suggested retail price of $14.49.

About Head Lice:

Adult lice, also known as pediculosis, look no bigger than a sesame seed and have a brownish tan color, and lice eggs (nits) look like little yellow, tan or brown dots before they hatch. Lice do not jump or fly, and do not transmit diseases. They feed on human blood, and without it, they will not survive for more than two days.

The main symptom of head lice is persistent itching, particularly around the scalp or neck. Some children may also get small red bumps and suffer from mild scalp irritation. However, it is possible to have head lice without these symptoms.

Head lice can be spread whenever there is direct contact between the head or hair with an infested individual, as well as by sharing personal articles like hats, towels, brushes, helmets and hair ties. There is also a possibility of spreading head lice via a pillow, headrest or similar items.

About Combe:

Combe Incorporated is a manufacturer of health and beauty-care products, including Just For Men(R), Touch of Gray(TM), Grecian(R), Formula 16 (R), and Grecian 5(R) haircolor products; Lanacane(R), skin care products, Odor-Eaters(R) foot care products, LiceMD(R) lice treatment; Vagisil(R), feminine care products, Sea-Bond(R) denture products, Cepacol(R) mouthwash and sore throat products, Brylcreem(R), Aqua Velva(R) and Lectric Shave(R) men's personal grooming products and Williams(R) Mug(R) Soap. Combe, a privately held multinational company founded in 1949, has its international headquarters in White Plains, N.Y.

(1) "Head Lice." Mayo Clinic 2007

"http://www.mayoclinic.com/health/head-lice/DS00953"

(2) Frankowski, Barbara L., et al "The American Academy of Pediatrics,

Clinical Report: Head Lice" Pediatrics,. Sept, 2007. 110:638-43

(3) Kosta Y. Mumcuoglu PhD, Terri A. Meinking BA, Craig N. Burkhart

MSBSMD, Craig G. Burkhart MSPHMD (2006) Head louse infestations: the

"no nit" policy and its consequences


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SOURCE Combe
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