New Breakthrough Treatment is Tough On Lice But Gent... ( Combe Incorporated Introduces Pe...)

New Breakthrough Treatment is Tough On Lice But Gentle On Kids

Date:4/3/2008

Combe Incorporated Introduces Pesticide-Free Treatment that Safely

Eliminates Head Lice, Eggs and Nits

WHITE PLAINS, N.Y., April 3, 2008 /PRNewswire/ -- Head lice is one of the most contagious conditions among children, only second to the common cold.(1) There are about 6 to 12 million cases each year,(2) and it causes children to miss approximately 12 to 24 million school days annually.(3) But, now parents can say good-bye to head lice and to pesticides with the introduction of LiceMD(R), a new pesticide-free breakthrough treatment that helps parents take control of lice outbreaks and achieve peace of mind while restoring their household to its normal balance. This head lice treatment is pediatrician-tested and clinically proven to effectively, safely and simply eliminate eggs, lice and nits without the use of pesticides.

"Although head lice infestation is common, dealing with it can be emotionally and physically grueling, and even embarrassing for many parents and their children," stated Jim Healy, Senior Product Manager at Combe Incorporated. "LiceMD's effective, safe and simple three-step process helps to reduce the stress by making comb-out so effortless and effective that parents can concentrate on what matters most -- removing the lice and eggs."

Innovation at its Best

LiceMD is an effective, pesticide-free liquid gel treatment that is clinically proven to eliminate head lice, eggs and nits in just three simple steps. Its primary ingredient is dimethicone, a safe and effective synthetic lubricant with a well-known safety profile, and that is odorless, non-irritating and hypoallergenic. The gel formula makes the comb-out process smooth and easy because it lubricates the hair and allows the comb to glide effortlessly through even long, thick or very curly hair. So, parents can concentrate on removing the lice and eggs, not struggling to pull a fine toothed comb through tangled hair. And, since LiceMD is
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