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New Book on Innovation Helps Companies Become More Competitive Using Existing Resources

"Step by Step Innovation" by John Gabrick reveals a new process for increasing innovation and competitive edge.

(PRWEB) June 18, 2010 -- Companies are constantly seeking new ways to increase profitability and competitive advantage. A new book outlines how business leaders can achieve growth and solve organizational challenges by using what they already have.

"Step by Step Innovation" by John Gabrick provides an insider’s view of the corporate innovation process. In it, Gabrick shares experiences from a long, successful career of helping companies become more innovative, competitive, and profitable.

The author suggests a straight-forward approach for capitalizing on the brilliance of employees and experts within an organization. To illustrate his methodology, Gabrick presents an account of a hypothetical company navigating the choppy waters of a new corporate innovation program. Along the way, he reveals the truth about why some organizations succeed, while others fail miserably.

In "Step by Step Innovation", Gabrick also highlights the various perspectives and roles involved in making this process happen - from engineers, to patent attorneys, to top management - clearly having experienced and worked with many of these job functions first-hand.

For the last decade or so, Mr. Gabrick has been helping clients implement company-wide innovation stategies as CEO of MindMatters. In this role, he has worked with giants like 3M, Johnson & Johnson, Sony, and Rogers Communications to help them standardize processes for Innovation and Intellectual Property.

"'Step By Step Innovation' perfectly encapsulates the challenges and opportunities in implementing and managing an Innovation Program," says Nicola Hanson, Manager of Innovation & Feedback Programs for Rogers. "It's a must-read for any company looking to utilize their best resources (employees) to solve everyday business problems."

“There are lots of important reasons to innovate, but the main goal at every company I’ve ever worked with has been to increase competitive advantage,” states Gabrick. “With 'Step by Step Innovation', I wanted to deliver a process that anyone can adopt, and one that addresses the true drivers for innovating better.”

"Step by Step Innovation" will be available in the coming weeks at and through several other retail channels worldwide. Learn more by visiting: and

About the Author: John Gabrick is the CEO of MindMatters, a pioneer in innovation and intellectual property management software systems. For several decades, he has been responsible for fostering, managing, and improving innovation in a wide variety of industries. During this process, he has worked with some of the World’s top companies and has accumulated a profound expertise in the areas of Innovation and IP.


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