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New Balance Celebrates the 20th Anniversary of Susan G. Komen for the Cure(R) Partnership
Date:2/3/2009

BOSTON, Feb. 3 /PRNewswire/ -- New Balance announced today that 2009 marks the company's 20th year as a proud sponsor of Susan G. Komen for the Cure(R). New Balance will celebrate this anniversary with the introduction of a pink special edition New Balance 993 running shoe and an expected $1 million donation to Susan G. Komen for the Cure(R).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090203/LA65763)

"We are extremely proud of our 20-year relationship with Susan G. Komen for the Cure(R) and are committed to finding a cure for breast cancer," says Chris Mann, associate integrated marketing manager for New Balance. "We believe we can reach a large number of consumers and make a significant contribution to breast cancer education and research by promoting physical fitness and healthy lifestyles as a way to reduce the risk of breast cancer."

Anniversary Celebration

As a long-time Susan G. Komen for the Cure(R) partner, New Balance is committed to supporting the mission of Komen for the Cure(R) and raising funds through corporate and consumer donations. In 2009, New Balance will donate up to $1 million (with a guaranteed minimum donation of $500,000) to Susan G. Komen for the Cure(R) from the proceeds of the Lace Up for the Cure(R) Collection.

To celebrate the anniversary, New Balance will debut a special edition 993 running shoe. The 993 is a heritage shoe and is the latest offering from the most enduring technical athletic shoe series in the footwear industry. The special edition 993, an all pink suede shoe, features the Komen for the Cure(R) pink ribbon, an insert adorned with an anniversary logo denoting the twenty-year partnership and a hangtag that details New Balance's commitment to Komen for the Cure(R). All special edition 993s will be manufactured in the U.S. and distri
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SOURCE New Balance
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