New Alexander, the Elephant Who Couldn't Eat Peanuts DVDs Help Children With Food... (in an emergency. Alex discovers just how...)

New Alexander, the Elephant Who Couldn't Eat Peanuts DVDs Help Children With Food Allergies

Date:2/11/2008

in an emergency. Alex discovers just how much fun having a babysitter can be after his parents teach her all about his food allergies.

The first Alexander video, Alexander the Elephant Who Couldn't Eat Peanuts, introduced youngsters to Alexander 10 years ago. It was an engaging award winner that won critical acclaim from young viewers, parents, and educators. Children watched it over and over. That video spun off a series of books featuring Alexander and his friends, which has won its own awards. To date, there are 13 books in the series that examine how children with food allergies can stay safe while going out to eat, attending school, riding on an airplane, and going to a birthday party. All are beautifully illustrated in full color and are written for children ages 2 through 7 years.

Food allergy is a potentially fatal condition that affects more than 12 million Americans, or 1 in 25 - and 1 in 17 under age 3. It results in more than 30,000 emergency room visits each year and 150 to 200 deaths, which sometimes occur within minutes. The incidence of food allergy has doubled in the last 10 years, and scientists aren't sure why. Eight foods account for 90 percent of all food-allergic reactions in the U.S.: milk, eggs, peanuts, tree nuts, wheat, soy, fish, and shellfish. There is no known cure; strict avoidance is the only way to prevent a reaction.

"If the 3.1 million U.S. children who have food allergy were surveyed to find out their heroes, it's a good bet that Alexander the Elephant would figure prominently on that list," remarks Munoz-Furlong. "This charming pachyderm has shown them that they are not alone."

The original and current Alexander DVDs are produced by Susan Leavitt of Time Frame Productions, Inc., who has produced all of FAAN's educational videos. The animators are Bill and Colleen Davis of Artbear Pigmation, who have worked on projects for Sesame Street, Reading Rainbow, and Nickelodeon, among many other clients.
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