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New Aflac Commercial Asks, 'Who Dun It?'
Date:3/2/2009

Who Pays Cash When You Are Sick or Hurt?

COLUMBUS, Ga., March 2 /PRNewswire/ -- Aflac launched a new television ad starring the Aflac Duck as the mystery benefactor to policyholders who are sick or injured. The spot, called "Who Dun It," humorously shows how Aflac pays cash benefits when a medical event causes financial challenges.

The 30-second commercial is set on a stormy night in a dark parlor. A group of friends is comforting a woman who had an accident and cannot go to work. After a momentary loss of power the lights return, and the injured woman finds herself holding a pile of cash leaving the entire group to ask, -- "who dun it?" The ad continues with each of the friends wondering who provides money when someone is hurt and missing work. All the while the Aflac Duck is leaving hints, including a feather and wet webbed footprints on the floor, as he cries out his familiar "Aflaaac" to no avail.

"While 'Who Dun It' may leave the actors baffled, it's no mystery to policyholders that Aflac pays cash benefits when you're sick or hurt," Aflac Senior Vice President and Chief Marketing Officer Jeff Charney said. "Viewers know that it is the Aflac Duck who pays you cash to help pay for everyday things like groceries, the mortgage or car payments."

"Who Dun It" is the 43rd television commercial featuring the ubiquitous Aflac Duck produced by the Kaplan Thaler Group. It is set to begin airing nationwide on cable and network television on March 2, 2009. It is the fifth television commercial released by Aflac since January.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for two consecutive years and was also named by the Reputation Institute as the Most Respected Company in the Global Insurance Industry in 2008. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090302/CL76884)

(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO)

    Media Contacts:               Analyst and Investment Contact:
    Laura Kane                    Kenneth S. Janke Jr.
    Aflac Incorporated            Aflac Incorporated
    706.596.3493                  1.800.235.2667, Option 3; Fax: 706.324.6330
    lkane@aflac.com               kjanke@aflac.com

    Jon A. Sullivan
    Aflac Incorporated
    706.763.4813
    jsullivan@aflac.com


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SOURCE Aflac Incorporated
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