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New "howsthepatient" iPhone App Provides a Simple, Seamless Way to Send Health Updates to Friends and Family
Date:5/7/2010

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  • As a 50-something former co-owner of a family business, Weisbarth is not your usual app developer. However, her mother’s hospitalization prompted her to find a better way to pre-empt an uncomfortable number of messages, e-mails and calls enquiring about her mother’s status.    

    “Typically the voice of the family is the woman of the household who believes they are the ‘town crier’ for their family or circle of friends, and although this app could be used to selectively communicate with other groups such as soccer moms or other community organizations, I felt that the most necessary and stressful communication occurred when a loved one was in the hospital. It’s easy to use and adaptable to any situation whether that is a medical emergency or a celebratory event such as the birth of a new baby,” said Weisbarth.

    For more information about howsthepatient, visit the iTunes store, www.howsthepatient.com, or call Clive Hobson at 416 722-9333.

    About howsthepatient:
    howsthepatient is a start-up app developer founded by Susan and Mark Weisbarth. Susan was formerly President of York Uniforms, Canada’s leading independent uniform provider until the business was sold to a private equity firm in 2004. Mark is the CEO of Due North Communications Inc, one of Canada’s leading independent full-service advertising agencies. Due North
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