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Neutrogena(R) Dermatologics Introduces skin iD(TM), the First Personalized Acne Solution
Date:6/12/2008

ng consumers access to skin iD through a dedicated Web site or by phone would allow for the dialogue necessary to evaluate their unique skincare needs and provide a personalized regimen."

skin iD utilizes a breakthrough skin and lifestyle evaluation tool, which contains a patent-pending algorithm that provides a personalized skincare regimen based on the specific skincare needs of each individual consumer. skin iD is formulated with two leading acne-fighting medicines, Salicylic Acid and Benzoyl Peroxide, included in more than 25 customized acne skincare regimens that cleanse, treat and protect for significantly improved skin.

To launch skin iD, Neutrogena(R) Dermatologics has enlisted singer/actress Katharine McPhee. Best known for her success on "American Idol" and her first single "Somewhere Over the Rainbow," McPhee is truly a role model for young girls, who understands the emotional impact associated with acne and the importance of finding a solution. Katharine will appear in infomercials and be featured on skiniD.com beginning in May 2008. McPhee will make her big screen debut in August, starring in "The House Bunny" opposite Anna Farris, Emma Stone and Kat Dennings for Sony Pictures.

About Neutrogena(R):

A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena(R) Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena(R) is a subsidiary of Johnson & Johnson, world's most comprehensive and broadly based health care products company.


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SOURCE Neutrogena
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