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Neutrogena(R) Dermatologics Introduces skin iD(TM), the First Personalized Acne Solution
Date:6/12/2008

Clinically proven to be 2X more effective in acne clearing, and 2X more

effective in acne prevention vs. the leading acne system

LOS ANGELES, June 12 /PRNewswire/ -- Neutrogena(R) Dermatologics, a unit of the #1 dermatologist recommended skincare brand Neutrogena(R), introduces skin iD(TM), the first personalized acne solution clinically proven to treat and prevent acne. skin iD is a precise, targeted and individualized approach to treating and preventing acne.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080612/NYTH030 )

In a clinical trial testing 500 people with different skin, acne and lifestyles, 100% of people using skin iD got clearer, healthier-looking skin. skin iD is currently the only non-prescription acne solution on the market that has conducted a double blind, randomized, placebo-controlled clinical trial -- the "gold standard" in testing methodology. This clinical trial demonstrated skin iD's power to work significantly better than the top selling acne regimen in treating 16 different signs of acne.

skin iD was developed by Neutrogena(R) Dermatologics with a group of leading dermatologists, scientists and market researchers, charged to create a customized skin-clearing solution specifically designed to treat acne on a case-by-case basis without a prescription. skin iD is comprised of a skin evaluation, an exclusive product line and a comprehensive Web site to treat each individual's acne needs.

Exclusively available on skiniD.com, and showcased through a series of infomercials, skin iD is the first proposition of its kind on the market. "We wanted to create a highly effective acne solution to meet the needs of individuals who are not satisfied with their existing acne regimen," states Jim Colleran, President, Neutrogena Corporation. "skin iD was developed with an innovative one-on-one approach. We determined that offeri
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SOURCE Neutrogena
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