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Neuromarketing Firm Buyology Inc. Receives Investment from Hakuhodo Inc.
Date:4/22/2009

anies to rigorously measure and manage non conscious decision-making. While our competitors start with a state-of-the-art technology approach, (fMRI, EEG, SST), Buyology Inc. takes a technology-neutral approach to apply the right science to the right problem. Buyology Inc. maintains the world's largest database of brain scans from 5 countries: US, UK, Germany, Japan and China.

MARTIN LINDSTROM, is the Chairman of Buyology Inc. One of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, American Express, Microsoft, GlaxoSmithKline and The Walt Disney Company. He is the author of the best-selling book Buyology and four other books.

GARY SINGER, is CEO of Buyology Inc. Gary recently founded Redline Results LLC, an independent management consultancy that helps transform leading companies. Prior to that he was the Chief Strategy Officer at Interbrand where he was the head of the Consulting Practice with responsibility for strategy, measurement, brand valuation and research. Gary has also held positions of Managing Director (CEO) of D'Arcy St Louis, Senior Vice President at Leo Burnett in Chicago and Partner at McKinsey & Company where he was the leader of the Branding Center of the Marketing & Sales.

About Hakuhodo Inc.

Founded in 1895, Hakuhodo Inc. (www.hakuhodo.jp) is the one of the largest multi-media groups in Japan, and the lead agency in the world's eighth-largest agency group, according to Advertising Age's agency report 2008. Today, innovation and creativity are still at the heart of its operations. Hakuhodo shares with its clients an unmatched depth of knowledge about the relationship between people and brands. Through its global network, Hakuhodo provides comprehensive marketing and communications services and solutions for some of the best-
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