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Neuromarketing Firm Buyology Inc. Receives Investment from Hakuhodo Inc.

NEW YORK, April 22 /PRNewswire/ -- Buyology Inc. announces it has received a strategic investment from Hakuhodo Inc., one of the largest marketing services groups in Japan. Located in New York City, Buyology Inc. is a private marketing neuroscience firm dedicated to the science of rigorously measuring and managing non-conscious decision-making and buying behavior to produce business insights and solutions. The company owns the world's largest proprietary database of brain scans that was started by Buyology Inc. Chairman, Martin Lindstrom.

"Hakuhodo's investment in Buyology Inc. demonstrates the strategic alignment between the two companies to rapidly expand the application of non-conscious tools to measure and manage the emotional dimensions of decision making. Neuroscience is rapidly understanding that emotion trumps logic in buying decisions and today business is not effectively tapping into 85% of what really drives customers', employees', shareholders' and other key influencers' choices and decisions," said Gary Singer, CEO of Buyology Inc.

According to Hiroshi Tanaka, Corporate Officer of Hakuhodo Japan, "Among the worldwide advertising industry, Hakuhodo is unique for having its R&D function under the corporate philosophy of 'Sei-katsu-sha (life living people)' for more than 30 years. We understand that by partnering with Buyology Inc., exploring marketing neuroscience is tantamount for us to dig deeper into our corporate philosophy: by understanding more about Sei-katsu-sha, not only at the conscious level, but also at the unconscious level, we expect to deliver more effective, Sei-katsu-sha oriented solutions for clients."

Details of the investment were not disclosed.

About Buyology Inc.

Buyology Inc. ( is a privately held Marketing Neuroscience firm serving Fortune 100 companies to rigorously measure and manage non conscious decision-making. While our competitors start with a state-of-the-art technology approach, (fMRI, EEG, SST), Buyology Inc. takes a technology-neutral approach to apply the right science to the right problem. Buyology Inc. maintains the world's largest database of brain scans from 5 countries: US, UK, Germany, Japan and China.

MARTIN LINDSTROM, is the Chairman of Buyology Inc. One of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, American Express, Microsoft, GlaxoSmithKline and The Walt Disney Company. He is the author of the best-selling book Buyology and four other books.

GARY SINGER, is CEO of Buyology Inc. Gary recently founded Redline Results LLC, an independent management consultancy that helps transform leading companies. Prior to that he was the Chief Strategy Officer at Interbrand where he was the head of the Consulting Practice with responsibility for strategy, measurement, brand valuation and research. Gary has also held positions of Managing Director (CEO) of D'Arcy St Louis, Senior Vice President at Leo Burnett in Chicago and Partner at McKinsey & Company where he was the leader of the Branding Center of the Marketing & Sales.

About Hakuhodo Inc.

Founded in 1895, Hakuhodo Inc. ( is the one of the largest multi-media groups in Japan, and the lead agency in the world's eighth-largest agency group, according to Advertising Age's agency report 2008. Today, innovation and creativity are still at the heart of its operations. Hakuhodo shares with its clients an unmatched depth of knowledge about the relationship between people and brands. Through its global network, Hakuhodo provides comprehensive marketing and communications services and solutions for some of the best-known brands in the world. Hakuhodo has 68 offices in 17 countries/regions.

SOURCE Buyology Inc.
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