Navigation Links
Neuromarketing Firm Buyology Inc. Receives Investment from Hakuhodo Inc.
Date:4/22/2009

NEW YORK, April 22 /PRNewswire/ -- Buyology Inc. announces it has received a strategic investment from Hakuhodo Inc., one of the largest marketing services groups in Japan. Located in New York City, Buyology Inc. is a private marketing neuroscience firm dedicated to the science of rigorously measuring and managing non-conscious decision-making and buying behavior to produce business insights and solutions. The company owns the world's largest proprietary database of brain scans that was started by Buyology Inc. Chairman, Martin Lindstrom.

"Hakuhodo's investment in Buyology Inc. demonstrates the strategic alignment between the two companies to rapidly expand the application of non-conscious tools to measure and manage the emotional dimensions of decision making. Neuroscience is rapidly understanding that emotion trumps logic in buying decisions and today business is not effectively tapping into 85% of what really drives customers', employees', shareholders' and other key influencers' choices and decisions," said Gary Singer, CEO of Buyology Inc.

According to Hiroshi Tanaka, Corporate Officer of Hakuhodo Japan, "Among the worldwide advertising industry, Hakuhodo is unique for having its R&D function under the corporate philosophy of 'Sei-katsu-sha (life living people)' for more than 30 years. We understand that by partnering with Buyology Inc., exploring marketing neuroscience is tantamount for us to dig deeper into our corporate philosophy: by understanding more about Sei-katsu-sha, not only at the conscious level, but also at the unconscious level, we expect to deliver more effective, Sei-katsu-sha oriented solutions for clients."

Details of the investment were not disclosed.

About Buyology Inc.

Buyology Inc. (www.buyologyinc.com) is a privately held Marketing Neuroscience firm serving Fortune 100 companies to rigorously measure and manage non conscious decision-making. While our competitors start with a state-of-the-art technology approach, (fMRI, EEG, SST), Buyology Inc. takes a technology-neutral approach to apply the right science to the right problem. Buyology Inc. maintains the world's largest database of brain scans from 5 countries: US, UK, Germany, Japan and China.

MARTIN LINDSTROM, is the Chairman of Buyology Inc. One of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, American Express, Microsoft, GlaxoSmithKline and The Walt Disney Company. He is the author of the best-selling book Buyology and four other books.

GARY SINGER, is CEO of Buyology Inc. Gary recently founded Redline Results LLC, an independent management consultancy that helps transform leading companies. Prior to that he was the Chief Strategy Officer at Interbrand where he was the head of the Consulting Practice with responsibility for strategy, measurement, brand valuation and research. Gary has also held positions of Managing Director (CEO) of D'Arcy St Louis, Senior Vice President at Leo Burnett in Chicago and Partner at McKinsey & Company where he was the leader of the Branding Center of the Marketing & Sales.

About Hakuhodo Inc.

Founded in 1895, Hakuhodo Inc. (www.hakuhodo.jp) is the one of the largest multi-media groups in Japan, and the lead agency in the world's eighth-largest agency group, according to Advertising Age's agency report 2008. Today, innovation and creativity are still at the heart of its operations. Hakuhodo shares with its clients an unmatched depth of knowledge about the relationship between people and brands. Through its global network, Hakuhodo provides comprehensive marketing and communications services and solutions for some of the best-known brands in the world. Hakuhodo has 68 offices in 17 countries/regions.


'/>"/>
SOURCE Buyology Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. NeuroFocus Launches NGame; New Suite of Neuromarketing Products and Services for the Videogame Industry Elite
2. National Medical Association Receives Funding From Kellogg for Training Community Advocates
3. Kaiser Permanente CEO George Halvorson Receives National Award From the Workgroup for Electronic Data Interchange
4. Michigan Infection Preventionist Receives Carole Demille Award for Outstanding Service, Contribution to Profession
5. Amnis Receives Broad Patent Coverage for Diagnostic Cell Imaging
6. Renal Dietitian, Linda McCann, Receives 2009 Champion of Hope Award
7. Pitt receives $2.8 million to train HIV/AIDS researchers in Mozambique, Brazil and India
8. Wellesse Receives Corporate Sponsor of the Year Award From the Arthritis Foundations Pacific Northwest Chapter
9. Kaiser Permanente Receives Top Marks in 2009 J.D. Power and Associates Study
10. Zultys Inc. Receives 2009 NGN Leadership Award from NGN Magazine
11. Sage Intergy EHR Receives 08 CCHIT Certification
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/10/2016)... ... February 10, 2016 , ... Compliancy Group LLC is pleased ... professionals throughout the country. The Guard was specifically designed to handle each element ... training, regulatory updates, and compliance coaching. , In addition to meeting the compliance ...
(Date:2/10/2016)... SAN FRANCISCO, Calif. (PRWEB) , ... February 10, 2016 , ... ... category: Best Water Brand. There were three leading bottled water brand owners that topped ... edge services that enhance connectivity and optimize conversion. The premier brand was Tibet 5100, ...
(Date:2/10/2016)... ... 2016 , ... Ongoing news of the ravages of traumatic brain injury (TBI) ... survey that takes a closer look at cases of TBI being managed by their ... TBI among the aging population, and identifies the challenges associated with their care. , ...
(Date:2/10/2016)... (PRWEB) , ... February 10, 2016 , ... Gout is ... and brings pain that is often severe, with intense swelling and redness. It is ... eight million people, but older adults are the most susceptible, according to the February ...
(Date:2/10/2016)... ... February 10, 2016 , ... AHRA: The Association ... inspirational speaker Jan Fox will serve as keynote speaker at the organization’s 2016 ... with tools to more effectively communicate with their own organizational staff and leadership. ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... 2016 Urologix, the market leader for in-office ... Prostatic Hyperplasia (BPH), announces new private ownership and is ... medical device industry veteran of more than 20 years, ... Plymouth, Minn. The ... and Prostiva® RF Therapy, will continue to be broadly ...
(Date:2/10/2016)... 2016 Immune Pharmaceuticals Inc. (NASDAQ: IMNP ... it has filed a patent application directed to the ... --> --> The new ... Ceplene (histamine dihydrochloride) in combination with immune checkpoint inhibitors. ... efficacy of Ceplene and IL-2 therapy in patients with ...
(Date:2/10/2016)... Feb. 10, 2016  Rich Pharmaceuticals, Inc. (OTC Markets: ... 1-for-100 reverse split of its issued and outstanding shares ... on Thursday, February 11, 2016. The Company,s common stock ... number 76303T308 and temporary ticker symbol "RCHAD". After 20 ... the ticker symbol (RCHA).  --> ...
Breaking Medicine Technology: