Navigation Links
Neuromarketing Firm Buyology Inc. Receives Investment from Hakuhodo Inc.

NEW YORK, April 22 /PRNewswire/ -- Buyology Inc. announces it has received a strategic investment from Hakuhodo Inc., one of the largest marketing services groups in Japan. Located in New York City, Buyology Inc. is a private marketing neuroscience firm dedicated to the science of rigorously measuring and managing non-conscious decision-making and buying behavior to produce business insights and solutions. The company owns the world's largest proprietary database of brain scans that was started by Buyology Inc. Chairman, Martin Lindstrom.

"Hakuhodo's investment in Buyology Inc. demonstrates the strategic alignment between the two companies to rapidly expand the application of non-conscious tools to measure and manage the emotional dimensions of decision making. Neuroscience is rapidly understanding that emotion trumps logic in buying decisions and today business is not effectively tapping into 85% of what really drives customers', employees', shareholders' and other key influencers' choices and decisions," said Gary Singer, CEO of Buyology Inc.

According to Hiroshi Tanaka, Corporate Officer of Hakuhodo Japan, "Among the worldwide advertising industry, Hakuhodo is unique for having its R&D function under the corporate philosophy of 'Sei-katsu-sha (life living people)' for more than 30 years. We understand that by partnering with Buyology Inc., exploring marketing neuroscience is tantamount for us to dig deeper into our corporate philosophy: by understanding more about Sei-katsu-sha, not only at the conscious level, but also at the unconscious level, we expect to deliver more effective, Sei-katsu-sha oriented solutions for clients."

Details of the investment were not disclosed.

About Buyology Inc.

Buyology Inc. ( is a privately held Marketing Neuroscience firm serving Fortune 100 companies to rigorously measure and manage non conscious decision-making. While our competitors start with a state-of-the-art technology approach, (fMRI, EEG, SST), Buyology Inc. takes a technology-neutral approach to apply the right science to the right problem. Buyology Inc. maintains the world's largest database of brain scans from 5 countries: US, UK, Germany, Japan and China.

MARTIN LINDSTROM, is the Chairman of Buyology Inc. One of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, American Express, Microsoft, GlaxoSmithKline and The Walt Disney Company. He is the author of the best-selling book Buyology and four other books.

GARY SINGER, is CEO of Buyology Inc. Gary recently founded Redline Results LLC, an independent management consultancy that helps transform leading companies. Prior to that he was the Chief Strategy Officer at Interbrand where he was the head of the Consulting Practice with responsibility for strategy, measurement, brand valuation and research. Gary has also held positions of Managing Director (CEO) of D'Arcy St Louis, Senior Vice President at Leo Burnett in Chicago and Partner at McKinsey & Company where he was the leader of the Branding Center of the Marketing & Sales.

About Hakuhodo Inc.

Founded in 1895, Hakuhodo Inc. ( is the one of the largest multi-media groups in Japan, and the lead agency in the world's eighth-largest agency group, according to Advertising Age's agency report 2008. Today, innovation and creativity are still at the heart of its operations. Hakuhodo shares with its clients an unmatched depth of knowledge about the relationship between people and brands. Through its global network, Hakuhodo provides comprehensive marketing and communications services and solutions for some of the best-known brands in the world. Hakuhodo has 68 offices in 17 countries/regions.

SOURCE Buyology Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. NeuroFocus Launches NGame; New Suite of Neuromarketing Products and Services for the Videogame Industry Elite
2. National Medical Association Receives Funding From Kellogg for Training Community Advocates
3. Kaiser Permanente CEO George Halvorson Receives National Award From the Workgroup for Electronic Data Interchange
4. Michigan Infection Preventionist Receives Carole Demille Award for Outstanding Service, Contribution to Profession
5. Amnis Receives Broad Patent Coverage for Diagnostic Cell Imaging
6. Renal Dietitian, Linda McCann, Receives 2009 Champion of Hope Award
7. Pitt receives $2.8 million to train HIV/AIDS researchers in Mozambique, Brazil and India
8. Wellesse Receives Corporate Sponsor of the Year Award From the Arthritis Foundations Pacific Northwest Chapter
9. Kaiser Permanente Receives Top Marks in 2009 J.D. Power and Associates Study
10. Zultys Inc. Receives 2009 NGN Leadership Award from NGN Magazine
11. Sage Intergy EHR Receives 08 CCHIT Certification
Post Your Comments:
(Date:11/25/2015)... ... , ... Many people know of the common symptoms of low thyroid hormone ... But many people who find their cholesterol levels and weight are creeping up are ... if they don’t have any of the other symptoms. , Thyroid hormone plays a ...
(Date:11/25/2015)... , ... November 25, 2015 , ... Students and parents ... awarded to winners of the Create Real Impact awards. California Casualty is ... help stem the tide of distracted and reckless driving, the number one killer of ...
(Date:11/24/2015)... ... November 24, 2015 , ... Eric C. Seidel, DMD ... benefits of the revolutionary BIOLASE WaterLase iPlus 2.0™ system. This advanced laser technology ... by a dentist in Gettysburg, PA . From routine visits to cosmetic ...
(Date:11/24/2015)... AZ (PRWEB) , ... November 24, 2015 , ... Young ... 2.0™ treatments from Dr. Angela Wolfman and Dr. Kedar S. Lele, who are ... for frenectomies, cavities and fillings, the WaterLase iPlus 2.0™ system causes minimal discomfort and ...
(Date:11/24/2015)... ... November 24, 2015 , ... In an article ... and variables that determine which patients are or are not eligible for bariatric surgery. ... a BMI over 40, are more than 100 pounds overweight, or have a BMI ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... November 24, 2015 Sectra (STO: ... has entered into a multi-year agreement to deploy ... investment will provide the Breast Center a future-proof platform ... (STO: SECT B) announces that Breast Center of ... deploy Breast Imaging PACS in its two freestanding imaging ...
(Date:11/24/2015)...   HeartWare International, Inc . (NASDAQ: HTWR ... technologies that are revolutionizing the treatment of advanced heart ... Doug Godshall is scheduled to present at ... on December 1, 2015 at 3:00 p.m. ET.  The ... New York . . ...
(Date:11/24/2015)... , November 24, 2015 ... of the University of Bern ... Nutrition of the Bern University Hospital "Inselspital" are proud ... develop a novel generation artificial pancreas. Combining a fully ... for diabetic patients with the unequalled accuracy of an ...
Breaking Medicine Technology: