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NeuroFocus Launches NGame; New Suite of Neuromarketing Products and Services for the Videogame Industry Elite
Date:3/26/2009

brain is the ultimate game controller, and our expertise lies in measuring the brain's responses and translating that massive amount of data to enable marketers, and in this instance game designers and developers, to create the most effective products and messages," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "Videogames are playing an increasingly central role in the overall entertainment industry, including serving as an effective platform for advertising. Now, with NGame, we are bringing the power of neuroscience to the art and business of videogame design."

About NeuroFocus

NeuroFocus Inc. is the leader in bringing neuroscience knowledge and expertise to the worlds of advertising, marketing, product development and packaging, and entertainment. The company leverages Doctorate-level academic credentials in neuroscience and marketing from Berkeley, MIT, Harvard, and the Hebrew University combined with C-suite level business management and consulting experience.

NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries. The Nielsen Company is a strategic investor in NeuroFocus.


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