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NeuroFocus Launches NGame; New Suite of Neuromarketing Products and Services for the Videogame Industry Elite
Date:3/26/2009

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The NGame suite of products and services will accelerate the development process and heighten every aspect of game design, and players' enjoyment levels. The process covers the full range of game development, from concept to release to sequels.

NGame enables developers to:

  • shortcut investment risks
  • shrink margins of error
  • reduce revision times
  • accelerate time-to-market
  • amp player enjoyment
  • create franchises

NeuroFocus researched the videogame industry for several years and conducted extensive tests evaluating thousands of game play sequences in the process of creating the NGame suite. The company estimates that the NGame array can shave years off the typical game development timeline, and many millions in costs.

The company, which works with a wide range of Fortune 100 firms both domestically and internationally, is the world's leading neuromarketing and neurodesign company. NeuroFocus has the largest number of patents, the most highly-acclaimed neuroscientists on staff and on its international advisory board, and the largest normative database of any neuromarketing firm worldwide.

By measuring players' neurological reactions to games on a millisecond-by-millisecond basis, at the deep subconscious level of the brain, the NGame suite precisely determines how gamers interact with and respond to:

  • characters/avatars
  • storylines
  • authenticity/realism
  • weaponry/properties
  • game scenarios/action sequences
  • colors/schemas
  • in-game advertising
  • sound effects/soundtrack evaluation
  • intense personalization

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SOURCE NeuroFocus
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