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NeuroFocus Launches NGame; New Suite of Neuromarketing Products and Services for the Videogame Industry Elite
Date:3/26/2009

World's Leading Neurological Testing Company Offers Top-Tier Developers And Designers Powerful New Brainwave-Based Tools To Create and Market Games

BERKELEY, Calif., March 26 /PRNewswire/ -- As the videogame industry defies the economic downturn and records double-digit growth, the competition to create the next generation of best-selling games keeps pace.

Now NeuroFocus (www.neurofocus.com), the company that leads the global field in neuromarketing, has introduced a powerful new suite of products and services for the videogame industry. Titled NGame, the series provides game designers and developers with unique brainwave-based tools created to enhance players' engagement and enjoyment levels.

NeuroFocus specializes in measuring consumers' actual brainwave activity as they respond to stimuli. These stimuli can be anything that is experienced through any of the five senses. After capturing brainwave signals at 2,000 times a second across as many as 128 separate sectors of the brain, NeuroFocus analyzes them and distills the findings into primary metrics of attention, emotional engagement, and memory retention. Three additional metrics are derived from those: persuasion, awareness, and novelty.

The company is introducing:

  • NSequels: identification of core game elements that build a game into a franchise
  • NTarget: user group analysis, design, implementation, and marketing recommendations
  • NeuroNet: multi-player and social gaming
  • TGE (Total Gamer Experience): multi-sensory gaming effectiveness
  • NPlatform Analysis
  • NLevels: identification of NeuroFrustrators/NeuroRewards in games
  • GCA (Game Compression Analysis): automated selection of most powerful neurological components in a game to enhance players' enjoyment in alternative
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SOURCE NeuroFocus
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