Navigation Links
NeuroFocus Expands Into the UK and Europe Through Acquisition of Neuroco
Date:3/12/2009

World's Leading Neurological Testing Company Purchases Leading UK Firm In The Fast Growing Field of Brainwave-Based Market Research

BERKELEY, Calif., March 12 /PRNewswire/ -- NeuroFocus, the world's leading company in the rapidly-expanding field of neuromarketing, announced that it has concluded an agreement to purchase Neuroco. The move marks NeuroFocus' next step in its global expansion, following closely on the company's rapid growth in the U.S. and the development of its business in Asia, where it has added major new clients in several key countries including Japan and Korea, among others.

NeuroFocus and Neuroco are both privately held companies. Terms of the acquisition were not disclosed. Neuroco will now become NeuroFocus Europe.

Headquartered in Berkeley, California, NeuroFocus ranks as the largest company offering brainwave-based marketing research to clients worldwide, including many Fortune 100 companies across a wide range of categories. The Nielsen Company is a strategic investor in NeuroFocus.

Based in Surrey, England, Neuroco will become the base of operations for NeuroFocus in the United Kingdom, and will continue to expand the application of EEG-based market research in the UK and across Europe. Neuroco's clients include Sky Broadcasting and 20th Century Fox, and others in the automotive, consumer packaged goods, beverages, leisure, and retail sectors.

EEG-based neurological testing as conducted by NeuroFocus and Neuroco measures brainwaves to capture consumers' levels of attention, emotional engagement, and memory retention. Additional metrics for persuasion, awareness, and novelty are derived from this data. The neuromarketing field has grown exponentially in recent years, as major companies have discovered the unique strategic advantages that authentic neurological testing offers.

"This combination marks the next step in our international growth, and it also reflects the global business community's recognition that true EEG-based neurological testing is the only authentic, science-based market research that offers cost-effective, actionable results with unmatched accuracy and relevance," said Dr. A. K. Pradeep, founder and Chief Executive Officer of NeuroFocus. "We looked worldwide for a company with the same client-centric approach as us; and with the same scientific rigor, EEG-based brainwave testing technology, and deep marketing experience as NeuroFocus has. We found that in Neuroco."

Drawn from recent research advances in neuroscience laboratories into brain disorders and conditions, neurological testing provides companies with the most accurate, reliable, and actionable knowledge about how consumers really respond to stimuli at the deep subconscious level of the mind.

That consumer knowledge is critical, because neuroscientific research has shown that the subconscious level is where initial purchase interest, purchase intent, and brand loyalty are formed. Full-brain EEG testing and analysis is the most accurate form of neurological testing, because EEG sensors acquire brainwave signals across as many as 128 separate sectors of the brain, at 2,000 times a second.

Both NeuroFocus and Neuroco also incorporate eye-tracking and galvanic skin response measurements to arrive at the most comprehensive understanding of how consumers respond to product design and packaging, branding, marketing, and how brands are perceived at retail.

NeuroFocus has been awarded numerous patents for its proprietary technologies and methodologies. The company also has the largest normative database of any neuromarketing firm, comprised of thousands of norms for advertising categories and products.

Neuroco principal Thom Noble assumes the title of Managing Director, NeuroFocus Europe and will lead the business expansion of NeuroFocus into the UK and other European markets. Neuroco Science Director Darren Bridges will assume the title of Director, Lab Operations, Europe and will coordinate scientific activity in the UK and European labs of NeuroFocus.

Commenting on the acquisition, Thom Noble said, "We are delighted and honored to become NeuroFocus Europe and bring the world's gold standard of neuromarketing to clients in the UK and Europe. Our focus now is on blending our understanding of the unique needs of the UK and European markets with NeuroFocus' knowledge, technology, expert staff, and marketing experience to provide unmatched products and services to our clients who are hungry for the economic benefits of neuromarketing in these troubling economic times."

Peter Laybourne, who has served as Chairman of Neuroco, will collaborate with NeuroFocus Europe and continues in his role heading Fathom International Ltd., one of the world's leading brand planning and research companies.

David Lewis, the earliest pioneer of neuromarketing in the UK and Neuroco's Research and Development Director, will also collaborate with NeuroFocus Europe.

Both NeuroFocus and Neuroco were founded in 2005.

About NeuroFocus

NeuroFocus Inc. is the leader in bringing neuroscience knowledge and expertise to the worlds of advertising, marketing, product development and packaging, and entertainment. The company leverages Doctorate-level academic credentials in neuroscience and marketing from Berkeley, MIT, Harvard, and the Hebrew University combined with C-suite level business management and consulting experience.

NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries. The Nielsen Company is a strategic investor in NeuroFocus.

About Neuroco

Working with leading multinational clients, London-based Neuroco is acknowledged as the world's first neuromarketing agency to utilize EEG technology. The Neuroco team has pioneered neurological and biometric testing methodologies for a wide range of study areas including advertising, NPD concept and design work, packaging development, sensory testing and shopper studies.

Their work covers research and development product design, marketing communications, customer/trade marketing commissions and includes experience in FMCG (fast-moving consumer goods, broadcasting and entertainment, media and motor sectors.


'/>"/>
SOURCE NeuroFocus Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Billions for Bank Bailouts, But How to Rebuild the Brands? NeuroFocus Reveals New Brainwave-Based Solutions
2. Penn State Expands Professional Development Program for School Nurses, Now in its Seventh Year
3. Hospira Expands Board of Directors
4. Reveille Software Reaches Customer Milestone and Expands Executive Team
5. WRX Expands Nationally to Provide Help & Hope to Nations Hospitals
6. UT School of Public Health Program to Prevent Childhood Obesity Expands to Central Texas Middle Schools
7. Specialists On Call Expands Access to Emergency Neurology On-Call Services in Montana
8. Peapod Expands NutriFilter Shopping Tool With Healthy Ideas Program
9. Clarient Renews and Expands Mezzanine Credit Facility With Safeguard
10. XIFIN Inc. Expands Its Executive Management Team
11. Dannon(TM) Expands Probiotic Portfolio with New Activia(TM) Extensions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... , ... May 04, 2016 , ... Level 10 Head ... her verbal commitment to the University of Arizona for the fall of 2019. ... decision last month. Brovedani’s commitment to the GymCats came from her connection with the ...
(Date:5/4/2016)... ... May 04, 2016 , ... The Spiritual Care Association (SCA) ... their valuable support to patients and their families, and their overall contribution to the ... Spiritual Care Day, SCA has sent “Thank You Chaplain” cards with hand-painted artwork to ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... program created to assist the people of their local community. The agency pledges ... and community leaders. Their hope is to bring awareness to important local causes ...
(Date:5/4/2016)... ... May 04, 2016 , ... Momsense, Inc. ... The company’s patented technology, The Smart Breastfeeding Meter, is designed to monitor and ... technology is now available for purchase at Target.com . , Breastfeeding ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... industry, today announced that it was chosen as the Pharmaceutical News Provider of ... . The awards acknowledge the hard work and dedication of community members who ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... 2016 Intec Pharma Ltd. (NASDAQ: ... company, today announced the appointment of Pnina Strauss-Levy ... "Ms. Strauss-Levy has 15 years of experience in ... outstanding track record, having supported the advancement of several ... in the United States and ...
(Date:5/3/2016)... PUNE, India , May 3, 2016 /PRNewswire/ ... Market 2016 Research Report provides a basic overview ... manufacturing technology, post which the surgical mesh report ... the market. Complete report on Surgical ... company profiles and 98 tables and figures is ...
(Date:5/2/2016)... May 2, 2016 Kalorama Information noted the ... Records) market in a recent white paper.  The healthcare ... physician usage, a growing market are among the top ... Kalorama,s report EMR 2016: The Market for ... seventh complete study of the EMR industry, and the ...
Breaking Medicine Technology: