Distinguished Neuroscientist, Noted For His Discoveries About Attention And Memory, Joins World's Leading Neuromarketing Company
BERKELEY, Calif., April 16 /PRNewswire/ -- NeuroFocus, the world leader in the rapidly-growing field of neuromarketing--defined as the application of brainwave-based measurements for market research purposes--announced that Dr. Michael Smith has been named a Partner in the company's Consulting Practice.
Dr. Smith is highly regarded in the international scientific community for his pioneering research in neuroscience, which has led to key discoveries about human brain physiology related to memory and attention. He holds multiple patents for advanced applications of EEG (electroencephalogram) methods, and has authored more than fifty articles published in leading scientific journals.
Dr. Smith joins the company from his previous position as President of CorTech Labs Inc., where he guided the market launch of the first FDA-approved software product for quantitative analysis of MRIs (Magnetic Resonance Images) for the assessment of brain atrophy in patients with Alzheimer's disease and other neurodegenerative disorders.
"NeuroFocus is based upon the highest standards of neuroscience excellence, and that caliber of expertise is what Dr. Smith brings us," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "Clients expect the best scientific minds and the best brainwave-based market research technologies and methodologies when they come to us, and this addition underscores our commitment to providing that level of world-class quality."
Dr. Smith's professional experience includes serving as a Program Director at the National Science Foundation, where he headed the Cognitive Neuroscience Program. In addition he held the position of Principal Neuroscientist at SAM Technology, a biomedical research and development company.
His academic career included a faculty appointment at
NeuroFocus Inc. is the leader in bringing world-class neuroscience knowledge and expertise to the advertising, marketing, product development and packaging, retailing, and entertainment sectors. The company leverages Doctorate-level academic credentials in neuroscience and marketing from Berkeley,
NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, consumer electronics, financial services, food and beverage, healthcare, Internet, pharmaceutical, retail, software, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries. The Nielsen Company is a strategic investor in NeuroFocus.
|SOURCE NeuroFocus Inc.|
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