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NeuroFocus Adds Two More of the World's Leading Neuroscientists to its Advisory Board
Date:12/9/2009

of Oxford in Oxford, England. At the University of Oxford, she holds the posts of University Professor in Cognitive Neuroscience in the Department of Experimental Psychology and of Tutorial Fellow of Psychology at New College. She also holds an Adjunct Professor position at Northwestern University in Chicago, Illinois, USA.

At the Brain & Cognition Laboratory, Dr. Nobre oversees research studies involving a variety of leading brain-imaging methodologies including fMRI, MEG, EEG, and TMS. These neuroscience methods are combined with behavioral studies to reveal the neural systems supporting cognitive functions in the human brain.

Much of the Lab's activity is devoted to understanding how the brain generates moment-to-moment predictions about events to unfold in order to optimize perception and action. Other research topics include the representation of time; the influence of motivation over perception; and how social factors color experience.

Dr. Nobre received her Ph.D. from Yale University in 1992, where she focused on intracranial as well as non-invasive electrophysiological studies of human cognition. During her postdoctoral research at Yale, and then at Harvard from 1992 to 1994, she was involved in some of the first brain-imaging studies of cognitive functions in the human brain.

About NeuroFocus

NeuroFocus (www.neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, advertising, in-store marketing, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries.

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