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NeuroFocus Adds Two More of the World's Leading Neuroscientists to its Advisory Board
Date:12/9/2009

BERKELEY, Calif., Dec. 9 /PRNewswire/ -- NeuroFocus, the world's leading neuromarketing company, announced that it has added two more members to its Advisory Board.

The Advisory Board is comprised of globally recognized experts in neuroscience and business and provides NeuroFocus and its clients, many of whom rank among the Fortune 100 companies, with top-tier consultative resources.

Dr. Hans-Jochen Heinze

Dr. Heinze is a Director of the Leibniz Institute of Neurobiology Magdeburg, Department for Behavioral Neurology, in Magdeburg, Germany.

Dr. Heinz's distinguished career has incorporated leadership posts at some of Germany's, and the world's, most acclaimed neuroscientific institutions. In addition to his current role, these include the Max Planck Institute, Otto von Guericke University, the Center for Neuroscience at University Bremen, and several others of similar stature in the global scientific community.

His professional achievements have been recognized by appointments to the Senate of the German Research Foundation and the Advisory Boards of the Alexander von Humboldt Foundation and the International University Bremen, plus many more scientific organizations. Dr. Heinze is a member of the German Academy of Natural Scientists LEOPOLDINA, and he has been awarded top prizes for his work by Duke University, Otto von Guericke University, as well as receiving the Quadrennial Prize DUBOIS-DEBAUQUE for Electrophysiology.

Dr. Heinze earned his M.D. from the Medical School Hanover. Some of his wide-ranging research activities have included the neural mechanisms of cognition, memory and language, and cortical organization, brain plasticity, and hemispherical specialization, among a host of others.

Dr. Anna Christina Nobre

Dr. Nobre directs the Brain & Cognition Laboratory and the Centre for Real-Time Brain Imaging at the University of Oxford in Oxford, England. At the University of Oxford, she holds the posts of University Professor in Cognitive Neuroscience in the Department of Experimental Psychology and of Tutorial Fellow of Psychology at New College. She also holds an Adjunct Professor position at Northwestern University in Chicago, Illinois, USA.

At the Brain & Cognition Laboratory, Dr. Nobre oversees research studies involving a variety of leading brain-imaging methodologies including fMRI, MEG, EEG, and TMS. These neuroscience methods are combined with behavioral studies to reveal the neural systems supporting cognitive functions in the human brain.

Much of the Lab's activity is devoted to understanding how the brain generates moment-to-moment predictions about events to unfold in order to optimize perception and action. Other research topics include the representation of time; the influence of motivation over perception; and how social factors color experience.

Dr. Nobre received her Ph.D. from Yale University in 1992, where she focused on intracranial as well as non-invasive electrophysiological studies of human cognition. During her postdoctoral research at Yale, and then at Harvard from 1992 to 1994, she was involved in some of the first brain-imaging studies of cognitive functions in the human brain.

About NeuroFocus

NeuroFocus (www.neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, advertising, in-store marketing, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries.

The company leverages Doctorate-level academic credentials in neuroscience and marketing from the University of California at Berkeley, MIT, Harvard, Oxford, and other leading institutions, combined with executive business management and consulting experience. The Nielsen Company is a strategic investor in NeuroFocus.

SOURCE NeuroFocus


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