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Nets Provide Fans with Healthy In-Game Snack Option
Date:12/5/2008

BUTLER, N.J., Dec. 5 /PRNewswire/ -- World Gourmet Marketing, LLC, creator of the Sensible Portions brand, is teaming with the Nets to provide healthier snack alternatives at the concession stands of the IZOD CENTER.

At a time when obesity is a national concern, the Nets are recognizing the need to provide fans with healthier in-game snacking options. The offerings include: World Gourmet's Sensible Portions Multi Grain Crisps, which are baked, all natural, and contain no trans fat, and are also available in Sea Salt and Cheddar flavors. Sensible Portions 90 Calorie Multi Grain Crisps in Apple Cinnamon are also included in kids meals.

"We want to drive home the importance of eating healthy and staying active on a daily basis, just as the Nets players do," said Jason Cohen, President of World Gourmet Marketing. "Fans emulate the Nets and it's important for admirers to know that the athletes work hard to stay in shape, which includes a healthy lifestyle and portion control. Having our snack options available at the IZOD CENTER is a good opportunity for parents and kids to learn that you don't have to sacrifice flavor for something that is better for you."

"We are thrilled to partner with World Gourmet Marketing and to be able to offer a healthy snack option for our fans at the games," said Chris Brahe, Vice President of Corporate Sales for the Nets. "Proper nutrition is an essential part of our players' success and we are proud to be able to help communicate that message to all of our fans."

In addition to Sensible Portions products being distributed to all events throughout the arena, Sensible Portions will sponsor Kids Night on January 17, when the Nets host the defending NBA Champion, the Boston Celtics. Sensible Portions will also sponsor Nets mascot Sly's birthday on March 1, when the team hosts the New Orleans Hornets.

The Nets and Sensible Portions will be announcing ways to win tickets to Nets home games, as well as providing healthy eating tips with the Nets Dancers at http://www.njnets.com each month. Sensible Portions branding will also be visible in key placements throughout the arena.

Sensible Portions experienced triple-digit growth in 2008 and is one of the fastest-growing companies in the snack food industry. Products can be found in thousands of local delicatessens in the tri-state area, as well as many local and national retailers around the country.

Photo: http://www.ereleases.com/pr/2008-WorldGourmet.jpg

About World Gourmet

World Gourmet Marketing, LLC has been developing and marketing gourmet snacks since 2002. Produced under the company's premier brand, Sensible Portions, World Gourmet products include all-natural and lower-calorie snacks such as Multi Grain Crisps, Veggie Crisps, Pita Chips, Pita Bites, and Soy Crisps. Available internationally, products are marketed under World Gourmet and Sensible Portions brands and are sold through grocery, deli, warehouse club, vending, and other channels of distribution. For more information, visit http://www.sensibleportions.com.

    World Gourmet Marketing, LLC
    49 Lincoln Road, Butler NJ  07405
    tel 973-283-9220
    fax 973-283-2799

    Contact:
    John Moran
    VP of Marketing and Design
    World Gourmet Marketing, LLC
    973-283-9220 x205
    jmoran@wgourmet.com
   http://www.sensibleportions.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.


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SOURCE World Gourmet Marketing, LLC
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