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Nestle Nutrition Launches BOOST(R) Kid Essentials Nutritionally Complete Drink
Date:1/8/2009

-Kid-Friendly, Nutritionally Complete Drink with First-Ever Immune-

Strengthening Probiotic Straw Hits Store Shelves-

MINNETONKA, Minn., Jan. 8 /PRNewswire/ -- Today, parents have a new way of providing their children with optimal nutrition and protective benefits with the launch of BOOST(R) Kid Essentials Nutritionally Complete Drink. BOOST Kid Essentials Drink--an innovative product developed by Nestle HealthCare Nutrition--is the only nutritionally complete drink that gives kids ages 1 through 13 the power of immune-strengthening probiotics plus complete, balanced nutrition. Probiotics, delivered through the BOOST Kid Essentials straw, have been clinically shown to help strengthen the immune system to help keep kids healthy(1,2). In addition, BOOST Kid Essentials Drink fortifies a child's diet with 25 essential vitamins and minerals, seven grams of muscle-building protein, key antioxidants and 244 energy-packed calories.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090108/NY56745 )

"We are offering parents, for the first time, one complete drink for children that helps supports a healthy immune system and fills in the nutritional gaps they may be worried about," says Barbara McCartney, Vice President of Retail Marketing, Nestle HealthCare Nutrition. "The patented straw, which contains probiotics, is a kid-friendly way parents can bolster their children's natural defenses and help support their

healthy growth and development."

Probiotics are live, active cultures that--when consumed in adequate amounts--provide several health benefits, including aiding digestion and supporting a healthy immune system. Together, the power of immune-strengthening probiotics plus complete, balanced nutrition gives parents a delicious option to help keep their children strong and healthy.

Whether a child is having trouble gaining weight, is below or slightly below growth percentiles, resists eating enough nutritious foods, or needs extra nutrition to maintain an active lifestyle, BOOST Kid Essentials Drink can fill in nutritional gaps and help support the strong growth and healthy immune system every child deserves. As a refreshing treat or meal, BOOST Kid Essentials Drink can be part of a child's daily diet.

"Parents can feel good knowing they are building the right health foundation for their children with this one-of-a-kind product," says McCartney.

BOOST Kid Essentials Drink is also digestion-friendly, being lactose free and gluten free, and does not contain high-fructose corn syrup. BOOST Kid Essentials Drink is available in three kid-approved flavors: chocolate, vanilla and strawberry, all in a kid-friendly package that is spill-resistant and easy to grip.

BOOST Kid Essentials Drink is now available at retail stores nationwide. For more information on Nestle Nutrition's BOOST Kid Essentials Drink, parents can visit KidEssentials.com or talk with their pediatrician.

References:

1) Weizman Z et al. Effect of a Probiotic Infant Formula on Infections in Child Care Centers: Comparison on Two Probiotic Agents. Pediatrics 2005; 115(1):5-9.

2) Shornikova AV et al. Lactobacillus reuteri as a therapeutic agent in acute diarrhea in young children. JPGN 1997; 24(4):399-404).

About Nestle Nutrition

Nestle HealthCare Nutrition, one of the four businesses of Nestle Nutrition, offers complete nutritional solutions for people with specific illnesses, disease states or the special challenges of different life stages. The company offers one of the most comprehensive ranges of nutritional support products in the marketplace.

Nestle Nutrition helps to enhance the quality of life by supporting health and providing care for people with special nutrition needs at every stage of life. Nestle Nutrition is built around four core businesses: Infant Nutrition, HealthCare Nutrition, Performance Nutrition and Weight Management. For more information about Nestle Nutrition, please consult: www.nestlenutrition.com/us.

BOOST(R) is a registered trademark of Societe des Produits Nestle S.A., Vevey, Switzerland.


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SOURCE Nestle HealthCare Nutrition
Copyright©2009 PR Newswire.
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