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Nestle Juicy Juice Kicks Off Summer Promoting Nutritious, Active Lifestyle Choices Among Latino Children, Families
Date:7/3/2008

vegetable intake," said Victoria Nuevo-Celeste, Nestle Juicy Juice Marketing Manager. "Nestle Juicy Juice products are made from 100% juice with no added sugars, sweeteners, preservatives or artificial flavors, and they provide children with important nutrients to grow healthy and strong. We are excited to expand the Copita Juicy Juice junior soccer tournament to two cities this year, and encourage fitness and good nutrition among Hispanic families."

Based on the Food Pyramid created by the United States Department of Agriculture (USDA) in 2005, 6 oz. of Nestle Juicy Juice provides one serving from the Fruit Group and is an excellent source of vitamin C. The USDA also recommends making smart choices from every food group and finding a balance between food and physical activity as the best tools to prevent obesity, as well as a number of other diseases.

"The school break has started for most children in the U.S., and the hot summer months ahead mark the perfect time for people to be out and eat lighter, healthier meals," said Claudia Gonzalez, Nutritionist and Health Expert. "When being outdoors at the beach or the park, Hispanic families should opt for healthy and simple snack options that are true to their culture and nutritious to their bodies, like cut watermelon and strawberries, or jicama sticks with a little lime juice and chili powder. To quench your children's thirst, offer them water and 100% fruit juices, like Juicy Juice."

Nestle Juicy Juice partnered once again with the Hispanic Soccer Alliance to offer the communities in Dallas and Los Angeles fun and healthy events for their children. Copita Juicy Juice will allow junior soccer leagues to participate in a friendly environment and promote exercise and healthy habits among Hispanics in the U.S.

Copita Juicy Juice will take place Saturday, July 5 and Sunday, July 6 at Richland College in Dallas; and on Saturday, August 30 and Sunday, August 31 at Heartwell Park in Long Beach,
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SOURCE Nestle Juicy Juice
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