Navigation Links
Nestle Juicy Juice Kicks Off Summer Promoting Nutritious, Active Lifestyle Choices Among Latino Children, Families
Date:7/3/2008

From July to September, Copita Juicy Juice will encourage Hispanics to

exercise and eat well

GLENDALE, Calif., July 3 /PRNewswire/ -- Nestle(R) Juicy Juice(R) announced today the return of last year's successful junior soccer tournament, Copita Juicy Juice. This year, the event will tour Dallas and Los Angeles over the summer, and include the participation of over 600 children and more than 48 local soccer teams in the two cities. Claudia Gonzalez, registered dietitian and author of Gordito Doesn't Mean Healthy, also returns to Dallas and Los Angeles as part of a national campaign to promote a healthy lifestyle this summer.

A recent article published by EFE world news shows that the world's obesity/overweight rates are surpassing malnutrition and hunger for the first time in history, with 1.7 billion people who are overweight (out of which 300 million are obese) vs. 850 million people who are victims of hunger. According to the Centers for Disease Control and Prevention (CDC), over the past three decades the childhood obesity rate has more than doubled for preschool children aged 2-5 years and more than tripled for children aged 6-11 years. Data from the CDC's 2005 survey also showed that the prevalence of being overweight was higher among Hispanic (16.8 percent) than African American (16.0 percent) and white (11.8 percent) children. To reduce these alarming rates, it is important to educate families on how to establish and follow good fitness and nutrition habits.

In a study published by the Archives of Pediatrics & Adolescent Medicine in June 2008, researchers found that "one hundred percent juice consumption was associated with better nutrient intake than in the non-consumption group and was not associated with weight status or the likelihood of being overweight in children 2 to 11 years of age."

"One simple way to help reduce obesity rates and promote a healthy lifestyle is to increase your fruit and vegetable intake," said Victoria Nuevo-Celeste, Nestle Juicy Juice Marketing Manager. "Nestle Juicy Juice products are made from 100% juice with no added sugars, sweeteners, preservatives or artificial flavors, and they provide children with important nutrients to grow healthy and strong. We are excited to expand the Copita Juicy Juice junior soccer tournament to two cities this year, and encourage fitness and good nutrition among Hispanic families."

Based on the Food Pyramid created by the United States Department of Agriculture (USDA) in 2005, 6 oz. of Nestle Juicy Juice provides one serving from the Fruit Group and is an excellent source of vitamin C. The USDA also recommends making smart choices from every food group and finding a balance between food and physical activity as the best tools to prevent obesity, as well as a number of other diseases.

"The school break has started for most children in the U.S., and the hot summer months ahead mark the perfect time for people to be out and eat lighter, healthier meals," said Claudia Gonzalez, Nutritionist and Health Expert. "When being outdoors at the beach or the park, Hispanic families should opt for healthy and simple snack options that are true to their culture and nutritious to their bodies, like cut watermelon and strawberries, or jicama sticks with a little lime juice and chili powder. To quench your children's thirst, offer them water and 100% fruit juices, like Juicy Juice."

Nestle Juicy Juice partnered once again with the Hispanic Soccer Alliance to offer the communities in Dallas and Los Angeles fun and healthy events for their children. Copita Juicy Juice will allow junior soccer leagues to participate in a friendly environment and promote exercise and healthy habits among Hispanics in the U.S.

Copita Juicy Juice will take place Saturday, July 5 and Sunday, July 6 at Richland College in Dallas; and on Saturday, August 30 and Sunday, August 31 at Heartwell Park in Long Beach, California.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eleventh consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to great beverages, such as Nestle(R) JUICY JUICE(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2007 sales of $8.25 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company - with sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

For more information, please contact:

Tania Llavaneras

(323) 202-1418 office

(323) 203-4501 cell

Tania.Llavaneras@edelman.com


'/>"/>
SOURCE Nestle Juicy Juice
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Cranberry Could Juice Up Ovarian Cancer Treatment
2. Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
3. FDA Seeks to Regulate Complementary and Alternative Medicine; Products Such as Vegetable Juice Could Be Restricted for Medical Use
4. Joint Juice Launches New Ready-to-Drink Glucosamine & Vitamin-Enhanced Dietary Supplement Water Nationwide
5. Red wine and grape juice help defend against food-borne diseases, according to MU researchers
6. Joint Juice Helps America Hydrate Its Joints* With New High Value Coupon Offer
7. Citrus juice, vitamin C give staying power to green tea antioxidants
8. Citrus Juice Gives Boost to Green Tea Antioxidants
9. Pocket Rocket Juice from Australias Boost Juice Features 700 mg of Marteks lifesDHA(TM)
10. Looking for a Healthy Alternative for Your Childrens Drinks? Try a Glass of Sun Shower(TM) 100% Nectarine Juice
11. Research shows a daily does of beetroot juice can beat high blood pressure
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... ... 2016 , ... Bayco Products has announced the introduction of ... in models NSP-9842XL and NSR-9844XL . , First previewed at SHOT Show ... included CR-123 batteries to produce up to 650 lumens in a variety of ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... and elbows. Engineered with athletes in mind, OMNIFORCE offers high-performance, less bulk, ... circular knitting, common in the industry) produces premium flat-knit construction with “focused ...
(Date:5/4/2016)... ... 2016 , ... Mediware Information Systems, Inc . has ... helps blood and marrow transplant (BMT) programs meet compliance and accreditation standards while ... to enhance core application features. These enhancements are designed to help BMT programs ...
(Date:5/4/2016)... (PRWEB) , ... May 04, 2016 , ... Over 40 ... convened in the state capitol for the annual “Hike to Harrisburg” advocacy day. ... and The Winter Group, PATS lobby Group. The goal for the day was ...
(Date:5/4/2016)... PA (PRWEB) , ... May 04, 2016 , ... ... software provider, certified that their Vasont Universal Integrator (VUI) extension supports the latest ... the release of Adobe FrameMaker 2015 interlace the process of creating, editing and ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... , May 3, 2016  Specialty Silicone ... tool that shows how a cleanroom works. The ... discussions about science and technology. ... "As a technology company, SSF enthusiastically supports the ... help educators foster the next generation of innovators. ...
(Date:5/3/2016)... , May 3, 2016 ... Research Report provides a basic overview of the ... post which the surgical mesh report explores into ... Complete report on Surgical Mesh market ... and 98 tables and figures is available at ...
(Date:5/2/2016)... Leading Economies with Fastest Real GDP Annual Percentage Change, 2015  ... 7.3, , Source: IMF and TechSci Research   ... Brazil , Russia , India , ... the fastest GDP growth during the first decade of the 21 st ... Brazil and Russia , along with policy ...
Breaking Medicine Technology: