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Nestle Juicy Juice Kicks Off Summer Promoting Nutritious, Active Lifestyle Choices Among Latino Children, Families
Date:7/3/2008

From July to September, Copita Juicy Juice will encourage Hispanics to

exercise and eat well

GLENDALE, Calif., July 3 /PRNewswire/ -- Nestle(R) Juicy Juice(R) announced today the return of last year's successful junior soccer tournament, Copita Juicy Juice. This year, the event will tour Dallas and Los Angeles over the summer, and include the participation of over 600 children and more than 48 local soccer teams in the two cities. Claudia Gonzalez, registered dietitian and author of Gordito Doesn't Mean Healthy, also returns to Dallas and Los Angeles as part of a national campaign to promote a healthy lifestyle this summer.

A recent article published by EFE world news shows that the world's obesity/overweight rates are surpassing malnutrition and hunger for the first time in history, with 1.7 billion people who are overweight (out of which 300 million are obese) vs. 850 million people who are victims of hunger. According to the Centers for Disease Control and Prevention (CDC), over the past three decades the childhood obesity rate has more than doubled for preschool children aged 2-5 years and more than tripled for children aged 6-11 years. Data from the CDC's 2005 survey also showed that the prevalence of being overweight was higher among Hispanic (16.8 percent) than African American (16.0 percent) and white (11.8 percent) children. To reduce these alarming rates, it is important to educate families on how to establish and follow good fitness and nutrition habits.

In a study published by the Archives of Pediatrics & Adolescent Medicine in June 2008, researchers found that "one hundred percent juice consumption was associated with better nutrient intake than in the non-consumption group and was not associated with weight status or the likelihood of being overweight in children 2 to 11 years of age."

"One simple way to help reduce obesity rates and promote a healthy lifestyle is to increase your fruit and
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SOURCE Nestle Juicy Juice
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