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Negative Publicity Around PFFS Sales Practices Not Getting Through to Seniors

FORT WORTH, Texas, Oct. 15 /PRNewswire/ -- DSS Research asked a number of questions to measure awareness of negative publicity around PFFS sales practices in their June Senior Trax(TM) survey. The study was conducted with a national sample of 600 Medicare eligibles. Overall, 13.3% said they had heard or read some kind of negative comments about Medicare products in the past two months. This figure ranged from a high of 28.8% for those with MediGap coverage, to 8.5% for those with MA coverage to 7.0% for those with Medicare Only. However, none of the respondents mentioned issues related to sales practices.

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Jordan Davidson


About DSS Research

DSS Research is a national marketing research firm specializing in health insurance and health care. Over the past 25 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment. This gives DSS a high-level view of the evolving health insurance industry. DSS employs more than 200 health care market research specialists. For more information, please visit

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