Navigation Links
Negative Anti-Smoking Ads Turn Off Anxious Viewers

FRIDAY, Nov. 11 (HealthDay News) -- Certain types of anti-smoking ads may not be effective for young adult smokers who are generally anxious, according to a new study.

University of Georgia researchers found that these smokers tend to tune out anti-smoking videos that warn how smoking can lead to disease and death and how secondhand smoke can harm others.

"If you look at health messages, there is usually a threat trying to make you feel more scared," study co-author Jennifer Monahan, a professor of communication studies, said in a university news release. "Our study finds that this is not a good strategy with people who are neurotic and therefore more likely to smoke in the first place."

The way that health messages affect neurotic people is largely unexplored, said lead author and doctoral student Christin Bates Huggins.

"Neuroticism is a normal part of a normal personality," she said in the news release. "But to someone who is highly neurotic, a normal, everyday stressful situation becomes a much bigger deal."

The study included 200 college students aged 18 to 31 who completed a personality questionnaire and watched three different anti-smoking videos. The researchers found a strong association between high levels of neuroticism and a desire to avoid listening to or considering an anti-smoking message that caused fear, sadness or nervousness.

Neurotic students also felt that this type of message was biased and therefore not trustworthy.

The study was published online in the journal Health Communication.

The researchers said their findings suggest that positive messages may be far more effective in convincing neurotic smokers to kick the habit.

"If an ad showed a person saying, 'I'm a recovered smoker and look at how much energy I have. Look at how wonderful my life is,' then it could head off the negative response we've seen in our study," Huggins said.

More information

The American Cancer Society offers a guide to quitting smoking.

-- Robert Preidt

SOURCE: University of Georgia, news release, Nov. 8, 2011

Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. People with anxiety disorder less able to regulate response to negative emotions, study shows
2. A new indicator of poor prognosis in node-negative colorectal cancer patients
3. Free Yourself from Negative Energetic Influences
4. False positives in TB diagnosis lead to real negatives for HIV patients
5. Smoking cigarettes is a predictor of RA and may negatively impact on efficacy of anti-TNFs
6. Sex lives of patients are negatively affected by rheumatoid arthritis and SLE
7. Sex lives of patients are negatively affected by RA and SLE
8. Avoid Becoming Social Media Roadkill: Top 5 Ways to Combat Negative Word of Mouth (Free Webinar)
9. Scientists reprogram triple-negative breast cancer cells to respond to tamoxifen
10. Executives who take the fewest risks have the most negative emotions
11. Children have a negative impact on physical activity among individuals with heart disease
Post Your Comments:
Related Image:
Negative Anti-Smoking Ads Turn Off Anxious Viewers
(Date:11/27/2015)... ... 2015 , ... Dr. Thomas Dunlap and Dr. Patrick Coleman ... with Emergency Medicine at St., Joseph Health System’s Santa Rosa Memorial Hospital , ... in similar ways and require time-critical intervention to avoid large area heart damage and ...
(Date:11/27/2015)... ... 27, 2015 , ... Indosoft Inc., developer and distributor of ... 11 LTS (Long Term Support) into its Q-Suite 5.10 product line. , Making ... with a version of Asterisk that will receive not only security fixes, but ...
(Date:11/26/2015)... ... November 26, 2015 , ... Inevitably when people think Thanksgiving, they ... to buy during the Black Friday and Cyber Monday massage chair sales ... the Internet high and low to find the best massage chair deals, they can ...
(Date:11/26/2015)... ... November 26, 2015 , ... Somu Sivaramakrishnan announced today that ... Somu now offers travelers, value and care based Travel Services, including exclusive pricing ... well as, cabin upgrades and special amenities such as, shore excursions, discounted fares, ...
(Date:11/26/2015)... Omaha, NE (PRWEB) , ... November 26, 2015 , ... ... careers searched by healthcare professionals and offered by healthcare staffing agency Aureus Medical ... top during the month of October 2015 among those searching for healthcare jobs through ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... 26, 2015  The total global healthcare industry is expected ... Latin America has the highest projected ... Japan ), is second with growth projected ... face increased healthcare expenditure. In 2013-2014, total government funded healthcare ... in 2008-2009 to 41.2% in 2013-2014. In real terms, out ...
(Date:11/25/2015)... , Nov. 25, 2015 AAIPharma ... planned investment of at least $15.8  Million to ... Wilmington, NC . The expansion will ... to meet the growing demands of the pharmaceutical ... site expansion will provide up to 40,000 ...
(Date:11/25/2015)... AVIV, Israel , November 25, 2015 ... (NASDAQ: KTOV ) (TASE: KTOV), a biopharmaceutical company ... simultaneous treatment of various clinical conditions, today announced the ... 3,158,900 American Depository Shares ( ADSs ), each representing ... purchase up to 3,158,900 ADSs. The ADSs and warrants ...
Breaking Medicine Technology: