Navigation Links
Negative Anti-Smoking Ads Turn Off Anxious Viewers
Date:11/11/2011

FRIDAY, Nov. 11 (HealthDay News) -- Certain types of anti-smoking ads may not be effective for young adult smokers who are generally anxious, according to a new study.

University of Georgia researchers found that these smokers tend to tune out anti-smoking videos that warn how smoking can lead to disease and death and how secondhand smoke can harm others.

"If you look at health messages, there is usually a threat trying to make you feel more scared," study co-author Jennifer Monahan, a professor of communication studies, said in a university news release. "Our study finds that this is not a good strategy with people who are neurotic and therefore more likely to smoke in the first place."

The way that health messages affect neurotic people is largely unexplored, said lead author and doctoral student Christin Bates Huggins.

"Neuroticism is a normal part of a normal personality," she said in the news release. "But to someone who is highly neurotic, a normal, everyday stressful situation becomes a much bigger deal."

The study included 200 college students aged 18 to 31 who completed a personality questionnaire and watched three different anti-smoking videos. The researchers found a strong association between high levels of neuroticism and a desire to avoid listening to or considering an anti-smoking message that caused fear, sadness or nervousness.

Neurotic students also felt that this type of message was biased and therefore not trustworthy.

The study was published online in the journal Health Communication.

The researchers said their findings suggest that positive messages may be far more effective in convincing neurotic smokers to kick the habit.

"If an ad showed a person saying, 'I'm a recovered smoker and look at how much energy I have. Look at how wonderful my life is,' then it could head off the negative response we've seen in our study," Huggins said.

More information

The American Cancer Society offers a guide to quitting smoking.

-- Robert Preidt

SOURCE: University of Georgia, news release, Nov. 8, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. People with anxiety disorder less able to regulate response to negative emotions, study shows
2. A new indicator of poor prognosis in node-negative colorectal cancer patients
3. Free Yourself from Negative Energetic Influences
4. False positives in TB diagnosis lead to real negatives for HIV patients
5. Smoking cigarettes is a predictor of RA and may negatively impact on efficacy of anti-TNFs
6. Sex lives of patients are negatively affected by rheumatoid arthritis and SLE
7. Sex lives of patients are negatively affected by RA and SLE
8. Avoid Becoming Social Media Roadkill: Top 5 Ways to Combat Negative Word of Mouth (Free Webinar)
9. Scientists reprogram triple-negative breast cancer cells to respond to tamoxifen
10. Executives who take the fewest risks have the most negative emotions
11. Children have a negative impact on physical activity among individuals with heart disease
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Negative Anti-Smoking Ads Turn Off Anxious Viewers
(Date:5/26/2016)... ... May 26, 2016 , ... May 2016 – Lips ... central to popular cosmetic improvement efforts. Record numbers of clients now ask about lip ... or pouty, says Kally Papantoniou, MD, of Advanced Dermatology P.C. , The ...
(Date:5/26/2016)... ... May 26, 2016 , ... In 1980, Bill Howe ... calls throughout the beach community. His vision to grow the company was built on ... they maintain the highest level of training and customer service. Over 35 years later, ...
(Date:5/26/2016)... SAN DIEGO, California (PRWEB) , ... May 26, ... ... to Santa Barbara this Memorial Day weekend to host their second pop-up shop ... the San Diego fashion forward brand to the Santa Barbara community, a community ...
(Date:5/25/2016)... Francisco, CA (PRWEB) , ... May 26, 2016 , ... ... 2016, from 6pm to 7.30pm PST at HP in Palo Alto, CA. This Bay ... discussion will be led by clinical trial experts from the pharmaceutical company Hallux, biopharma ...
(Date:5/25/2016)... , ... May 25, 2016 , ... Furthering its position ... athletics, The National Center for Drug Free Sport (Drug Free Sport®) is excited to ... conference, to be held July 12 – 13 in Kansas City, MO, will gather ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... , May 25, 2016 According ... by Type (3D, 2D, 4D), by Therapeutic Area (Oncology, ... End User (Medical Device Manufacturers, Hospitals/ Clinics) - Forecast ... global Medical Animation Market for the forecast period of ... USD 301.3 Million by 2021 from USD 117.3 Million ...
(Date:5/25/2016)... 2016  According to Kalorama Information, the world ... 2015.  Though these are challenging times in the ... success for companies that remain optimistic and seek ... growth prospects medical device companies spend a higher ... (R&D) than do companies in other industries.  Also, ...
(Date:5/25/2016)... 25, 2016 Digital Health Dialog, LLC ... by the US Patent and Trademark Office of ... proprietary processes for electronic opt-­in and processing of ... programs, HIPAA compliance and otherwise. Logo - ... "Our technology allows for individuals to ...
Breaking Medicine Technology: