Navigation Links
Negative Anti-Smoking Ads Turn Off Anxious Viewers
Date:11/11/2011

FRIDAY, Nov. 11 (HealthDay News) -- Certain types of anti-smoking ads may not be effective for young adult smokers who are generally anxious, according to a new study.

University of Georgia researchers found that these smokers tend to tune out anti-smoking videos that warn how smoking can lead to disease and death and how secondhand smoke can harm others.

"If you look at health messages, there is usually a threat trying to make you feel more scared," study co-author Jennifer Monahan, a professor of communication studies, said in a university news release. "Our study finds that this is not a good strategy with people who are neurotic and therefore more likely to smoke in the first place."

The way that health messages affect neurotic people is largely unexplored, said lead author and doctoral student Christin Bates Huggins.

"Neuroticism is a normal part of a normal personality," she said in the news release. "But to someone who is highly neurotic, a normal, everyday stressful situation becomes a much bigger deal."

The study included 200 college students aged 18 to 31 who completed a personality questionnaire and watched three different anti-smoking videos. The researchers found a strong association between high levels of neuroticism and a desire to avoid listening to or considering an anti-smoking message that caused fear, sadness or nervousness.

Neurotic students also felt that this type of message was biased and therefore not trustworthy.

The study was published online in the journal Health Communication.

The researchers said their findings suggest that positive messages may be far more effective in convincing neurotic smokers to kick the habit.

"If an ad showed a person saying, 'I'm a recovered smoker and look at how much energy I have. Look at how wonderful my life is,' then it could head off the negative response we've seen in our study," Huggins said.

More information

The American Cancer Society offers a guide to quitting smoking.

-- Robert Preidt

SOURCE: University of Georgia, news release, Nov. 8, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. People with anxiety disorder less able to regulate response to negative emotions, study shows
2. A new indicator of poor prognosis in node-negative colorectal cancer patients
3. Free Yourself from Negative Energetic Influences
4. False positives in TB diagnosis lead to real negatives for HIV patients
5. Smoking cigarettes is a predictor of RA and may negatively impact on efficacy of anti-TNFs
6. Sex lives of patients are negatively affected by rheumatoid arthritis and SLE
7. Sex lives of patients are negatively affected by RA and SLE
8. Avoid Becoming Social Media Roadkill: Top 5 Ways to Combat Negative Word of Mouth (Free Webinar)
9. Scientists reprogram triple-negative breast cancer cells to respond to tamoxifen
10. Executives who take the fewest risks have the most negative emotions
11. Children have a negative impact on physical activity among individuals with heart disease
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Negative Anti-Smoking Ads Turn Off Anxious Viewers
(Date:2/5/2016)... ... February 05, 2016 , ... The Muscular Dystrophy Association and ... launched the 14th annual “Appetite for a Cure” campaign on Feb. 1 to ... and related diseases that severely limit strength and mobility. , Now through ...
(Date:2/5/2016)... , ... February 05, 2016 , ... ... President George H. Van Allen have signed a joint enrollment and degree completion ... seamless pathway toward associate and baccalaureate degrees at FHU|Dickson. , The agreement ...
(Date:2/5/2016)... , ... February 05, 2016 , ... US Sports ... Studio in Dover, NH to direct high-performance kids yoga training. ChildLight Yoga Studio is ... just one hour from Boston. , ChildLight Yoga Studio founder Lisa Flynn expresses her ...
(Date:2/5/2016)... New York (PRWEB) , ... February 05, 2016 , ... ... use and find themselves having to wait longer to access the treadmills. It’s a ... New Year’s resolutions to lose weight and get in shape by joining gyms, starting ...
(Date:2/5/2016)... ... February 05, 2016 , ... Pivot ... 2015 Best in KLAS: Software & Services for HIT Implementation Support & Staffing ... report independently ranks vendor performance by healthcare executives, managers and clinicians representing over ...
Breaking Medicine News(10 mins):
(Date:2/4/2016)... Feb. 4, 2016 Mettler-Toledo International Inc. (NYSE: ... 2015.  Provided below are the highlights: , ... compared with the prior year.  Reported sales decreased 3% ... quarter. , Net earnings per diluted share as ... prior- year period.  Adjusted EPS was $4.65, an increase ...
(Date:2/4/2016)... ALBANY, N.Y. , Feb. 4, 2016  AMRI (NASDAQ: ... Vice President of Pfizer Inc. and President of Pfizer Global ... effective as of February 4, 2016. In addition, the Company ... member of the audit committee since 2010, has retired from ... time and attention to his other business ventures.  ...
(Date:2/4/2016)... SIOUX FALLS, S.D. , Feb. 4, 2016 ... patient and guest technology solutions, today announced that ... SONIFI Health Senior Living Engagement System. The system ... information tool that residents access through a tablet ... --> The resident engagement system provides access ...
Breaking Medicine Technology: