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Need Sustained Mental Performance? Need to Stay Sharp and Alert? What You Need is Berocca Performance!
Date:10/17/2007

HONG KONG, Oct. 17 /Xinhua-PRNewswire/ -- Bayer HealthCare Hong Kong today announced that Berocca, the first-ever product for sustained mental performance, is being re-launched in Hong Kong.

The only clinically proven performance vitamin

A fast-acting multivitamin designed to enhance the brain's cognitive function for higher mental performance, Berocca is Australia's No. 1 selling adult multivitamin and the UK's No.1 selling energy and mind supplement. Berocca's unique combination of B group vitamins and vitamin C along with calcium, magnesium and zinc makes it the only supplement that has been clinically proven (Note 1) to improve areas such as tiredness, depression, muscle twitches and cramps while heightening concentration when taken regularly.

Note 1: The Journal of International Medical Research 2007; 35:1-19

Patients in a separate clinical study (Note 2) also reported a decrease in fatigue with increases in strength, health, enthusiasm, attentiveness and satisfaction after taking Berocca regularly.

Note 2: The Journal of Clinical Research 1998; 1:303-315

Start every day with a glass of bubbly

Berocca is convenient to take-simply dissolve one effervescent tablet in a glass of cold water to make a delicious orange drink. Berocca does not contain any caffeine, sugar, artificial stimulants or preservatives, making it a healthier, longer lasting alternative to other commonly used pick-me-ups containing caffeine or loaded with sugar.

Feeding the brain with enhancing nutrients

Berocca works because its feeds the brain with nutrients that enhance mental sharpness. The human brain represents only 3% of a person's body weight yet consumes 25% of the body's energy. A sufficient supply of B vitamins and vitamin C is crucial to mental performance because they are fundamental to unlock the brain's energy. Calcium and Magnesium are essential for nerve signal transmission, and Zinc forms the natural component of many nerve cells. By combining these vitamins and minerals into one powerful tablet, Berocca works to increase energy, strength and mental alertness

Berocca is available at Watsons, Mannings and other appointed drugstores throughout the city.

Berocca is developed and marketed by Bayer HealthCare, one of the world's leading health care companies. It is Australia's No. 1 selling adult multivitamin and the UK's No. 1 selling energy and brain supplement. It has been sold for more than 40 years in 50 countries.

For more information, please contact:

GolinHarris

Ida Young, Director

Tel: +852-2501-7916

Email: ida.young@golinharris.com

Wade Lundin, Associate Director

Tel: +852-2501-7915

Email: wade.lundin@golinharris.com


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SOURCE Bayer HealthCare Limited
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