Navigation Links
Necessary lattes?
Date:11/17/2008

Why do so many of us give up on those New Year's resolutions to lose weight or curb luxury spending? A new study in the Journal of Consumer Research says it has to do with the way our goals intersect with our natures.

The pathbreaking study by authors Cait Poynor (University of Pittsburgh) and Kelly L. Haws (Texas A&M University) is one of the first to try to understand why some people have more trouble than others regulating behaviors. It uncovers some important differences in the way people categorize "necessities" and "luxuries."

"The data demonstrates the basic differences among consumers in their tendency to embrace indulgence or restriction goals," explain the authors. "Even when pursuing the same goal, high and low self-control consumers create dramatically different categories of goal-consistent and goal-inconsistent options."

In three studies, the researchers examined the process individuals cycle through when trying to make a change. First, they select goals, then they form "implementation intentions," deciding which options and behaviors are consistent with the goals. "For example, you might make a budget, deciding which items are necessities and which are luxuries, buy a diet book, which tells you which foods you may and may not eat, or organize your weekly schedule to include work sessions and time to participate in leisure activities," the authors explain.

"Importantly, results suggest that the goal pursuit process can appear to proceed smoothly but in fact be derailed during this second phase."

Where many people get tripped up is when their goals require them to overcome their default tendencies. For example, people the researchers categorized as having "low self-control" tended to do better with "indulgence goals," like enjoying purchases more. Individuals with higher self-control preferred "restriction goals," which led them to categorize fewer items as necessities.

"The most effective self-control interventions may vary depending on one's selfcontrol level and the nature of one's chosen goal," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Catheter angiography may be an unnecessary follow-up to CT angiography
2. Less invasive lymph node biopsy method could spare thousands unnecessary operations
3. Mayo Clinic study finds FDA warning against antinausea drug droperidol unnecessary
4. State Licensure and Oversight Necessary
5. Many Vaccine Booster Shots Unnecessary: Study
6. Donde West Death Highlights Unnecessary Risk of General Anesthesia for Cosmetic Surgery, Asserts Dr. Friedberg
7. Follow-up imaging of benign-appearing incidental adrenal masses is unnecessary
8. New book explores how to restore the freedom necessary for scientific advances
9. Survey Reveals Most Pet Owners Consider Kennel Boarding a Necessary Evil; Pet Care Industry Shortcomings Spawn Improved Approach
10. Precancerous Breast Lesions Cause Unnecessary Worry
11. Combination of Thyroid Medicines Not Necessary
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... (PRWEB) , ... April 29, 2016 , ... ... optimistic healthcare awareness and author of best seller "LOVE, MEDICINE and MIRACLES") addresses ... Monday, May 2, 2016 and podcasted thereafter . Dr. Bernie Siegel, author ...
(Date:4/29/2016)... ... 2016 , ... Conditions were ideal for Global Lyme Alliance’s (GLA) 2nd annual ... skies, a light breeze and temperatures in the 60s. Over 400 runners, walkers and ... Walk and 1-mile walk were held to increase awareness about Lyme disease and ...
(Date:4/29/2016)... St. Petersburg, Fla. (PRWEB) , ... April 29, ... ... All Children’s Hospital surgeon reveals that infants born with severe congenital diaphragmatic hernia ... 3,000 babies is born with congenital diaphragmatic hernia (CDH)—a condition where the diaphragm ...
(Date:4/29/2016)... PA (PRWEB) , ... April 29, 2016 , ... ... announced that student team BioCellection won the $30,000 Perlman Grand Prize of the ... Prize, the Gloeckner Undergraduate Award, the Michelson People’s Choice Award, and the Committee ...
(Date:4/29/2016)... ... April 29, 2016 , ... World ... the Gyrociser, an exercise invention which aids in proper muscle development. , "The ... CEO and Creative Director of World Patent Marketing. "Globalization has threatened the future ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... NEW YORK , April 28, 2016  The ... reached 275 million dollars, according to Kalorama Information and ... includes typing, immunoassays and nucleic acid testing.  The healthcare ... had made progress in developing blood collection stations and ... was made in Kalorama Information,s report, Blood ...
(Date:4/28/2016)... Dr. Vivek Ahuja , George ... phen Schmidt Join the Growing Organization ... for life sciences, today announced key new leaders have joined the ... a growing business.  This will bolster the company,s safety business unit ... ArisGlobal in the position of Vice President - Safety. George has ...
(Date:4/28/2016)... 28, 2016  ValGenesis, Inc., the market ... (VLMS) today announced that a prominent world ... of chronic kidney failure has selected ValGenesis ... corporate validation process. The global medical device ... to manage their validation processes electronically. Upon ...
Breaking Medicine Technology: