Navigation Links
Necessary lattes?
Date:11/17/2008

Why do so many of us give up on those New Year's resolutions to lose weight or curb luxury spending? A new study in the Journal of Consumer Research says it has to do with the way our goals intersect with our natures.

The pathbreaking study by authors Cait Poynor (University of Pittsburgh) and Kelly L. Haws (Texas A&M University) is one of the first to try to understand why some people have more trouble than others regulating behaviors. It uncovers some important differences in the way people categorize "necessities" and "luxuries."

"The data demonstrates the basic differences among consumers in their tendency to embrace indulgence or restriction goals," explain the authors. "Even when pursuing the same goal, high and low self-control consumers create dramatically different categories of goal-consistent and goal-inconsistent options."

In three studies, the researchers examined the process individuals cycle through when trying to make a change. First, they select goals, then they form "implementation intentions," deciding which options and behaviors are consistent with the goals. "For example, you might make a budget, deciding which items are necessities and which are luxuries, buy a diet book, which tells you which foods you may and may not eat, or organize your weekly schedule to include work sessions and time to participate in leisure activities," the authors explain.

"Importantly, results suggest that the goal pursuit process can appear to proceed smoothly but in fact be derailed during this second phase."

Where many people get tripped up is when their goals require them to overcome their default tendencies. For example, people the researchers categorized as having "low self-control" tended to do better with "indulgence goals," like enjoying purchases more. Individuals with higher self-control preferred "restriction goals," which led them to categorize fewer items as necessities.

"The most effective self-control interventions may vary depending on one's selfcontrol level and the nature of one's chosen goal," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Catheter angiography may be an unnecessary follow-up to CT angiography
2. Less invasive lymph node biopsy method could spare thousands unnecessary operations
3. Mayo Clinic study finds FDA warning against antinausea drug droperidol unnecessary
4. State Licensure and Oversight Necessary
5. Many Vaccine Booster Shots Unnecessary: Study
6. Donde West Death Highlights Unnecessary Risk of General Anesthesia for Cosmetic Surgery, Asserts Dr. Friedberg
7. Follow-up imaging of benign-appearing incidental adrenal masses is unnecessary
8. New book explores how to restore the freedom necessary for scientific advances
9. Survey Reveals Most Pet Owners Consider Kennel Boarding a Necessary Evil; Pet Care Industry Shortcomings Spawn Improved Approach
10. Precancerous Breast Lesions Cause Unnecessary Worry
11. Combination of Thyroid Medicines Not Necessary
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... awareness about the dangers associated with chronic pain and the benefits of holistic treatments, ... for individuals who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... ... 24, 2016 , ... Dr. Amanda Cheng, an orthodontist ... has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be used ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain ... for a minimum wage raise to $12 an hour by 2020 and then adjusting it ... the lost value of the minimum wage, assure the wage floor does not erode again, ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its ... Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding ... Medicine Practice and Pediatric Emergency Medicine Practice. , “With this award, we ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Dehaier Medical Systems Ltd. (NASDAQ: ... and sells medical devices and wearable sleep respiratory products ... cooperation agreement with Hongyuan Supply Chain Management Co., Ltd. ... 20, 2016, to develop Dehaier,s new Internet medical technology ... will leverage Hongyuan Supply Chain,s sales platform to reach ...
(Date:6/24/2016)... Belgium , June 24, 2016 ... today announced the appointment of Dr. Edward ... as a Non-Executive Director, effective June 23, 2016.Dr. ... Compensation and Nominations and Governance Committees.  As a ... will provide independent expertise and strategic counsel to ...
(Date:6/23/2016)... , June 23, 2016 Research ... "Pharmaceutical Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, ... (Oral, Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is ... a CAGR of 6.1% in the forecast period 2016 ...
Breaking Medicine Technology: