Navigation Links
Necessary lattes?

Why do so many of us give up on those New Year's resolutions to lose weight or curb luxury spending? A new study in the Journal of Consumer Research says it has to do with the way our goals intersect with our natures.

The pathbreaking study by authors Cait Poynor (University of Pittsburgh) and Kelly L. Haws (Texas A&M University) is one of the first to try to understand why some people have more trouble than others regulating behaviors. It uncovers some important differences in the way people categorize "necessities" and "luxuries."

"The data demonstrates the basic differences among consumers in their tendency to embrace indulgence or restriction goals," explain the authors. "Even when pursuing the same goal, high and low self-control consumers create dramatically different categories of goal-consistent and goal-inconsistent options."

In three studies, the researchers examined the process individuals cycle through when trying to make a change. First, they select goals, then they form "implementation intentions," deciding which options and behaviors are consistent with the goals. "For example, you might make a budget, deciding which items are necessities and which are luxuries, buy a diet book, which tells you which foods you may and may not eat, or organize your weekly schedule to include work sessions and time to participate in leisure activities," the authors explain.

"Importantly, results suggest that the goal pursuit process can appear to proceed smoothly but in fact be derailed during this second phase."

Where many people get tripped up is when their goals require them to overcome their default tendencies. For example, people the researchers categorized as having "low self-control" tended to do better with "indulgence goals," like enjoying purchases more. Individuals with higher self-control preferred "restriction goals," which led them to categorize fewer items as necessities.

"The most effective self-control interventions may vary depending on one's selfcontrol level and the nature of one's chosen goal," the authors conclude.


Contact: Mary-Ann Twist
University of Chicago Press Journals

Related medicine news :

1. Catheter angiography may be an unnecessary follow-up to CT angiography
2. Less invasive lymph node biopsy method could spare thousands unnecessary operations
3. Mayo Clinic study finds FDA warning against antinausea drug droperidol unnecessary
4. State Licensure and Oversight Necessary
5. Many Vaccine Booster Shots Unnecessary: Study
6. Donde West Death Highlights Unnecessary Risk of General Anesthesia for Cosmetic Surgery, Asserts Dr. Friedberg
7. Follow-up imaging of benign-appearing incidental adrenal masses is unnecessary
8. New book explores how to restore the freedom necessary for scientific advances
9. Survey Reveals Most Pet Owners Consider Kennel Boarding a Necessary Evil; Pet Care Industry Shortcomings Spawn Improved Approach
10. Precancerous Breast Lesions Cause Unnecessary Worry
11. Combination of Thyroid Medicines Not Necessary
Post Your Comments:
(Date:6/26/2016)... NC (PRWEB) , ... June 26, 2016 , ... Brent Kasmer, a legally blind and ... to be personalized through a fitness app. The fitness app plans to fix the two ... currently only offer a one size fits all type program , They don’t ...
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica Scruggs ... for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs surgery, ... Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, MD, ...
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding ... of its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. ... James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. ...
(Date:6/25/2016)... ... , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department ... in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at ... Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... To deal with these feelings, many turn to unhealthy avenues, such as drug or ... Center of Marne, Michigan, has released tools for healthy coping following a traumatic event. ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... VEGAS , June 26, 2016 ... to value-based care operating models within the health care ... enable greater financial efficiency , Deloitte offers a ... the key business issues impacting efficient cost optimization: labor ... , These services facilitate better outcomes and better ...
(Date:6/24/2016)... June 24, 2016 ... announced the addition of the " Global Markets ... This report focuses ... an updated review, including its applications in various applications. ... market, which includes three main industries: pharmaceutical and biotechnology, ...
(Date:6/24/2016)... Research and Markets has announced the addition of the ... to their offering. ... World Market for Companion Diagnostics covers the world market for ... report includes the following: , World IVD ... (N. America, EU, ROW), 2015-2020 , World IVD Companion ...
Breaking Medicine Technology: