Navigation Links
Nearing Centennial, Occupational Therapy Profession Launches New Brand
Date:3/5/2009

Campaign to Educate Americans on Value of Occupational Therapy and Important Role it Plays Across All Ages.

Bethesda, MD (Vocus) March 5, 2009 -- The American Occupational Therapy Association (AOTA) announced today a new nationwide initiative designed to help educate the public about the scope and value of what experts are predicting to be one of health care’s most in-demand services in the coming decade.

Built around the phrase “Living Life To Its Fullest,” the new branding platform underscores the role the occupational therapy profession plays in helping individuals achieve and maintain good health while maximize their potential to engage in all of life’s activities. AOTA believes as Americans become more involved in their own health care decisions and seek ways to live longer and more fulfilling lives, occupational therapy’s role in society will continue to grow.

“The focus of occupational therapy is on what is important to the person, helping them accomplish what they want and need to do in the everyday activities that make life worth living,” said AOTA President Penelope Moyers Cleveland EdD, OTR/L, BCMH, FAOTA. “We believe it is time to tell that story in a way that enables people to fully understand how occupational therapy can positively impact their lives.”

According to Cleveland, “Living Life To Its Fullest” embodies the essence of a profession that helps people of all ages promote health and prevent or live better with the effects of injury, illness or disability. “The science and evidence-based best practices which support our work focus on the physical, environmental, psychological and social needs of people. By using everyday activities as the means to enable people to get beyond disability or limitations, occupational therapy creates ways for individuals to live life to its fullest no matter what challenge they may confront,” she said.

The initiative will include special Web site features, podcasts, advertisements, posters, direct mail, educational materials and the full use of social media tools to promote awareness of occupational therapy with consumers and within the health care community.

“Occupational therapy takes a body of knowledge that has evolved over a century and uses it to address very contemporary problems and issues,” says Cleveland. “These include the effects of autism on children, adults and families, the safety of older drivers, the importance of full participation in life for residents in assisted living, the struggles in daily life of people with mental illness and the problems of workers with physically challenging jobs. Research has shown that all of these people can be helped through occupational therapy.”

The timing for the launch of the new brand coincides with the growing trend of consumers engaging in more of their own health-related decisions, and comes at a time when the importance of addressing society’s health care and social problems is at the top of the public agenda. Occupational therapy is provided in many different settings—private practice, community health centers, hospitals, schools and private homes—and most individuals are currently referred through a physician, discharge planner, social worker or school counselor. Most private insurance policies and public programs such as Medicare and Medicaid cover occupational therapy. As more and more consumers want to be empowered to make their own health care choices and live a healthier lifestyle, the use of occupational therapy is expected to grow significantly.

“A brand is much more than a logo or a slogan,” says AOTA Executive Director Frederick P. Somers. “It is a promise, an expectation and ultimately an experience. Our goal is that our new brand platform helps to broaden the public’s understanding of occupational therapy and differentiates us from the services of other professionals by crystallizing what we stand for and the positive impact occupational therapy can have on people’s lives.”

Founded in 1917, the American Occupational Therapy Association (AOTA) represents the interests and concerns of more than 140,000 occupational therapists, assistants and students nationwide. The Association educates the public and advances the profession of occupational therapy by providing resources, setting standards including accreditations and serving as an advocate to improve health care. Based in Bethesda, Md., AOTA’s major programs and activities are directed toward promoting the professional development of its members and assuring consumer access to quality services so patients can maximize their individual potential. For more information, go to www.aota.org.

###

Read the full story at http://www.prweb.com/releases/2009/03/prweb2209254.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. New Occupational Therapy School and Career Resource on All Allied Health Schools
2. U.S. Department of Labor pays $4.5 billion in benefits under Energy Employees Occupational Illness Compensation Program Act
3. Nurses: Command Spanish Onlines Occupational Spanish Language Course Accepted for Credit by the American Nurses Credentialing Center (ANCC)
4. Wyle Key Part of Winning Team for Marshall Space Flight Center Occupational Health Services Contract
5. Occupational Therapy Plus Exercise Benefits Osteoarthritis
6. Spansion Wins Gold Award for Occupational Safety and Health in Malaysia
7. Lockheed Martin Awarded Contract to Expand its Federal Occupational Healthcare Services
8. New Vitamin Company Caters to Occupational Health Concerns
9. Metal Trades Dept. Calls for Oversight Hearings Into Operations of Energy Employees Occupational Illness Compensation Program (EEOICP)
10. Occupational therapists use Wii for Parkinsons study
11. Occupational Therapy Month 2008 Highlights Profession as Career Choice
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2017)... ... June 25, 2017 , ... CareSet Labs released the ... New Orleans. This is a new, greatly improved version of the Doctor Referral teaming ... requests by Fred Trotter and subsequently called the the “Doctor Referral Dataset” as released ...
(Date:6/24/2017)... (PRWEB) , ... June 24, 2017 , ... ... Dental365 family. Located at 217 Portion Road in Lake Ronkonkoma, Dental365 offers patients ... and weekends so that visits to the dentist fit into their patients’ busy ...
(Date:6/23/2017)... ... June 23, 2017 , ... By scoring 100% for fiscal ... four-star rating from premier online charity evaluator, Charity Navigator, validating ANRF's work as a ... all charities reviewed by Charity Navigator and earns ANRF a spot on their “ ...
(Date:6/23/2017)... ... June 23, 2017 , ... Military Connection ... denied entry to the JFK Virgin Atlantic lounge. , Bensko is no stranger ... six years ago, Bensko dedicated her life to supporting our wounded veterans. A world-class ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... ... Breast Cancer Conference from Sept. 18 to 20. , The two-day conference is ... subtype with the goal of improving patients’ lives and eliminating racial breast cancer-related ...
Breaking Medicine News(10 mins):
(Date:6/7/2017)... 2017  Novavax, Inc., (Nasdaq: NVAX ) today ... trials of its RSV F protein recombinant nanoparticle vaccine candidate ... been published in the journal Vaccine ... prior scientific conferences). The Company previously announced top line ... developing the RSV F Vaccine with the goal of protecting ...
(Date:6/5/2017)... , June 5, 2017 Kohll,s Pharmacy ... the United States . The Raizer is ... a fallen person up to an almost-standing position ... and operated by one assistant and does not ... is simple enough that a child can operate it, ...
(Date:6/1/2017)... 2017 Nutriceutical Holdings (NH), parent company of ... and KD Pharma Group have decided to join forces ... Pharma Group. KD Pharma Group will become the largest ... the entire company. "We believe we have ... to growing the NH companies by providing us with ...
Breaking Medicine Technology: