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Nearing Centennial, Occupational Therapy Profession Launches New Brand
Date:3/5/2009

Campaign to Educate Americans on Value of Occupational Therapy and Important Role it Plays Across All Ages.

Bethesda, MD (Vocus) March 5, 2009 -- The American Occupational Therapy Association (AOTA) announced today a new nationwide initiative designed to help educate the public about the scope and value of what experts are predicting to be one of health care’s most in-demand services in the coming decade.

Built around the phrase “Living Life To Its Fullest,” the new branding platform underscores the role the occupational therapy profession plays in helping individuals achieve and maintain good health while maximize their potential to engage in all of life’s activities. AOTA believes as Americans become more involved in their own health care decisions and seek ways to live longer and more fulfilling lives, occupational therapy’s role in society will continue to grow.

“The focus of occupational therapy is on what is important to the person, helping them accomplish what they want and need to do in the everyday activities that make life worth living,” said AOTA President Penelope Moyers Cleveland EdD, OTR/L, BCMH, FAOTA. “We believe it is time to tell that story in a way that enables people to fully understand how occupational therapy can positively impact their lives.”

According to Cleveland, “Living Life To Its Fullest” embodies the essence of a profession that helps people of all ages promote health and prevent or live better with the effects of injury, illness or disability. “The science and evidence-based best practices which support our work focus on the physical, environmental, psychological and social needs of people. By using everyday activities as the means to enable people to get beyond disability or limitations, occupational therapy creates ways for individuals to live life to its fullest no ma
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Source: PRWeb
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