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NatureSweet(R) Celebrates Snacking With an Online Natural Talent Show
Date:3/13/2009

Cherubs(R) team has programmed customized web features and game codes to safely interact with children, and has launched an exclusive, heavily branded online game. This contest has set the stage to build upon integrated marketing efforts within the NatureSweet(R) brand in the future.

"We're excited about the opportunity to develop authentic relationships with consumers and do it in a new and exciting way that encourages them to become ambassadors for the brand," Frisby said.

The bite-size and extremely sweet Cherubs(R) tomato is packaged in a convenient re-sealable "Fruit-Bowl" container to ensure superior flavor and freshness. Cherubs(R) are twice as sweet as the average tomato and provide a fun, "poppable" snacking experience for children and a healthy snack alternative for moms.

Desert Glory, LTD, based in San Antonio, Texas is the leading grower of premium fresh tomatoes in North America under the NatureSweet(R) brand. Distributed throughout the U.S., at major grocers, club stores and foodservice operators, the NatureSweet(R) brand delivers the best tasting tomatoes with year-round availability. As the number one brand of vine-ripened cherry tomatoes in the U.S., NatureSweet's growing operations comprise over 1,000 acres under greenhouse and proudly employs over 5,000 associates.

                       NatureSweet Tomatoes - Desert Glory LTD
                                     1-800-315-8209
                               www.naturesweettomatoes.com

For more information, contact Jacqueline Johnson, Ogilvy Public Relations Worldwide - (310) 248-6192


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SOURCE NatureSweet Tomatoes
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