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Nature Made(R) Changes the Way America Takes Vitamins
Date:3/31/2008

New Line of Liquid Softgel Supplements Formulated for Easy Swallowing and

Absorption

NORTHRIDGE, Calif., March 31 /PRNewswire/ -- Many things in life are hard to swallow, but your vitamins shouldn't be! Nature Made(R), America's number one-selling vitamin, mineral and supplement brand, introduces a new way to fuel the body with a complete product line in easy-to-swallow liquid softgel form. Specially formulated for easy absorption, the Nature Made(R) Liquid Softgel product line does not contain artificial flavors or preservatives and is available in six specific supplements: Multi Complete, Multi For Her, Calcium 600 mg with Vitamin D, Vitamin C 500 mg, Vitamin D 1,000 IU, and Super B-Complex.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/LAM003)

"Our high-paced lifestyles and eat-on-the-run mentality have made it challenging for many Americans to obtain the recommended amounts of essential nutrients from diet alone. And many health experts agree that supplements can help ensure we get those nutrients," says Lynn Laboranti, M.S. R.D., Nature Made consumer education specialist. "In addition to providing 'health insurance' for the body, Nature Made's new line of liquid softgels will offer an enhanced vitamin experience for those who have trouble swallowing hard tablets."

More than 40 percent of American adults have experienced difficulty swallowing pills, according to a study conducted by Harris Interactive.(1) Nature Made(R) Liquid Softgels provide an easy alternative for consumers who have resorted to cutting hard tablets in half or ingesting powder-formulated vitamins. In fact, in a survey of 300 consumers in six major U.S. cities, softgels were more frequently chosen as easy to swallow than any other oral dosage form.(2)

Consumers will have a chance to try the products with a free 14-day trial offer online
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SOURCE Pharmavite
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