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Natrol, Inc. (Nasdaq: NTOL) and Gener8Xion Entertainment (BB: GNXE) Announce Strategic Alliance to Create a New Health and Wellness Division
Date:11/19/2007

n meeting to jointly plan the legal, financial and operational steps necessary to implement the proposed transaction. The parties will make a good faith effort to enter into a definitive written agreement on or before January 31, 2008.

Gener8Xion is developing a weekly health and wellness television program that will promote health and wellness supplements supplied by Natrol to a worldwide family based audience. The products will be sold over the internet, through affiliated private organizations and through mass-market retailers.

Wayne M. Bos, Chairman and Chief Executive Officer of Natrol, commented, "We are excited to begin this partnership with Gener8Xion Entertainment and to take advantage of a compelling opportunity to leverage and advance the growing awareness of health and wellness as an important part of our daily routines. We believe that the creative vision of the team at Gener8Xion will fit with our portfolio of products and the Natrol brand and that this initiative has the potential to create value for the shareholders of each company."

Matthew Crouch, Chairman and CEO of Gener8Xion, stated, "We are focused on building new corporate divisions under Gener8Xion that will improve the daily lives of people worldwide."

Gener8Xion President Carlos D. De Mattos added, "The expected sales and earnings of the health and wellness division should provide us with more consistent, steady numbers as we continue to grow our business while diversifying our product range to our respective family/faith-based market."

About Natrol:

Natrol, Inc. (Nasdaq: NTOL), headquartered in Chatsworth, CA, has a portfolio of health and wellness brands representing quality nutritional supplements, functional h
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SOURCE Gener8Xion Entertainment, Inc.
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