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Nationwide Study Finds That Teenage Girls Have Mixed Feelings About the Fashion Industry
Date:2/1/2010

Feb. 10 Event With Celebrity Panel To Discuss Findings

NEW YORK, Feb. 1 /PRNewswire-USNewswire/ -- The increased scrutiny of the fashion industry and its use of ultrathin models isn't without validation, as nearly 9 in 10 American teenage girls say that the fashion industry is at least partially responsible for "girls' obsession with being skinny," according to a national survey released today by the Girl Scouts of the USA.

The nationwide survey, which included more than 1,000 girls ages 13 to 17, finds many girls consider the body image sold by the fashion industry unrealistic, creating an unattainable model of beauty. Nearly 90 percent of those surveyed say the fashion industry (89 percent) and/or the media (88 percent) place a lot of pressure on them to be thin. However, despite the criticism of this industry, 3 out of 4 girls say that fashion is "really important" to them.

A substantial majority of those surveyed say they would prefer that the fashion industry project more "real" images. Eighty-one percent of teen girls say they would prefer to see natural photos of models rather than digitally altered and enhanced images. Seventy-five percent say they would be more likely to buy clothes they see on real-size models than on women who are super skinny.

In addition to celebrities and fashion models, the study also showed that peers (82 percent), friends (81 percent), and parents (65 percent), are strong influences in how teenage girls feel about their bodies. Girl Scouts of the USA, who partner with the Dove® Self-Esteem Fund to offer self-esteem programming for girls nationwide, will be focusing their core leadership program to address the issue through its uniquely ME!, program.

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SOURCE Girl Scouts of the USA
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