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Nation's Vending Industry Unveils New Health Oriented Vending Program:
Date:4/16/2008

t stickers and round stickers to help educate consumers, and a list of products that meet the specified nutrition standard. In addition to the materials created by NAMA, the Clark County team created a website, machine top signs, posters, postcards, table tents, and a 65-page toolkit for vending companies and consumer sites.

The Clark County initiative includes local worksites, schools, government agencies, food distributors and the four largest vending operators in the area. The team was facilitated by the Steps to a Healthier Clark County Initiative (Steps) and Community Choices, a Clark County-based non-profit, advocacy group for healthy communities.

"We are very pleased that the work of our local team will benefit not only our community, but can potentially help other organizations and communities across the country," states Barbe West, executive director of Community Choices. "The Fit Pick site and materials provide a complete, cost-effective, step-by-step roadmap for organizations, communities, or vending operators that want to incorporate healthier options in the vending machines, but don't know how or where to start."

Fit Pick is the latest health and wellness tool created by NAMA as part of its Balanced for Life national health and wellness initiative. Launched in 2005, the campaign is designed to address the nation's rising obesity rates by educating people about the elements of a balanced diet and the importance of physical activity.

Concluded Geerdes, "Across the country, organizations are looking to integrate health and wellness into their vending programs, but typically they have no idea where to begin or how to do it. Our Fit Pick program is easy to use and can help anyone with vending machines promote products that meet specific nutrition guidelines. We applaud Clark Country for showing such initiative on this project, and for working so hard to improve the health of its citizens."

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SOURCE National Automatic Merchandising Association
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