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Nationally Recognized Corporations and Retailers Rally Behind breastcancer.org
Date:10/10/2007

--During National Breast Cancer Awareness Month, Premier Partnerships Promote Breast Cancer Awareness--

PHILADELPHIA, Oct. 10 /PRNewswire-USNewswire/ -- breastcancer.org today announced several "pink" corporate and retail sponsorships benefiting the organization during National Breast Cancer Awareness month in October. Corporate sponsorships include Campbell Soup Company, Comcast, Lenox, OrganicBouquet.com, Safeway, and Tasty Baking Company with new retail partnerships ranging from clothing and apparel, to decor and gourmet food -- all of which are intended to promote breast cancer awareness.

With over eight million visitors per year, breastcancer.org continues to be the premier Internet source for responsible, accurate medical information and visual images about breast cancer, helping patients and survivors manage their breast cancer experience with confidence.

"Businesses 'going pink' during October is an incredibly powerful way of raising awareness about breast cancer prevention and treatment," said Dr. Marisa Weiss, Founder and President of breastcancer.org. "The efforts made by these businesses will directly support the breastcancer.org mission to provide women and families with comprehensive, medically-reviewed information about breast cancer, 24 hours a day, seven days a week."

Following is information regarding corporate and retail sponsorships whose efforts will benefit breastcancer.org:

-- Campbell: This October, fourteen million cans of Campbell's two most popular condensed soup varieties, Tomato and Chicken Noodle, will model a pink label in place of the traditional red and white label and line grocery store shelves nationwide. This program supports several breast cancer education, research, and awareness initiatives including breastcancer.org.

-- Comcast: Comcast has launched its Breast Cancer Hope video-on-demand initiative, featuring inspirational and educational programming. More than forty breast cance
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SOURCE breastcancer.org
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