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National survey links teen binge drinking and alcohol brand references in pop music
Date:4/8/2014

vely impacted by alcohol consumption."

In the survey, which could be completed either through the Internet or on paper, participants were given the titles of popular songs with alcohol mentions and asked if they liked the song or owned the song. They were also tested to determine if they could spontaneously recall what brand of alcohol was mentioned in the song.

Survey participants who could correctly recall alcohol brands in songs had more than twice the odds of having had a complete alcoholic drink, compared to those who could not recall the alcohol brand, even after adjusting for factors including age, socioeconomic status, and alcohol use by a parent or friend. The participants who could identify the alcohol brands in songs also had greater odds of binge alcohol use.

"A surprising result of our analysis was that the association between recalling alcohol brands in popular music and alcohol drinking in adolescents was as strong as the influence of parental and peer drinking, and an adolescent's tendency toward sensation-seeking," said Primack. "This may illustrate the value that this age group places in the perceived opinions and actions of music stars."

The authors suggest that one possible solution could be to empower adolescents with critical thinking skills. "Media literacy is a growing educational methodology that may be successful in helping young people make healthier decisions," Pimrack said. "In the case of alcohol, it may be valuable to help them understand how alcohol brand references in music may manipulate their thoughts and emotions to sell them a product."


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Contact: Donna Dubuc
donna.M.Dubuc@Dartmouth.edu
603-653-3615
The Geisel School of Medicine at Dartmouth
Source:Eurekalert

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