Navigation Links
National survey links teen binge drinking and alcohol brand references in pop music
Date:4/8/2014

(Lebanon, 04/08/2014) Binge drinking by teenagers and young adults is strongly associated with liking, owning, and correctly identifying music that references alcohol by brand name according to a study by the University of Pittsburgh and Dartmouth-Hitchcock Norris Cotton Cancer Center.

These findings, based on a national randomized survey of more than 2,500 people ages 15 to 23, suggests that policy and educational interventions designed to limit the influence of alcohol brand references in popular music could be important in reducing alcohol consumption in teens and young adults. The results are published online in the journal Alcoholism: Clinical & Experimental Research.

"Brand references may serve as advertising, even if they are not paid for by the industry," said senior author James D. Sargent, MD, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of pediatrics in the Geisel School of Medicine at Dartmouth.

Alcohol is considered the third leading lifestyle-related cause of death in the U.S. according to the Centers for Disease Control and Prevention.

Of the 2,541 participants who completed the survey, 1,488, or 59 percent, reported having had a complete alcoholic drink, defined as 12 ounces of beer, 5 ounces of wine or 1.5 ounces of hard liquor. Of those, 18 percent reported binging or drinking heavily over a short period of time at least monthly and 37 percent reported having had problems, such as injuries, due to alcohol.

"Every year, the average adolescent is exposed to about 3,000 references to alcohol brands while listening to music," said lead author Brian A. Primack, MD, PhD, associate professor of medicine and pediatrics and director of the Program for Research on Media and Health, University of Pittsburgh School of Medicine. "It is important that we understand the impact of these references to alcohol brands in an age group that can be negatively impacted by alcohol consumption."

In the survey, which could be completed either through the Internet or on paper, participants were given the titles of popular songs with alcohol mentions and asked if they liked the song or owned the song. They were also tested to determine if they could spontaneously recall what brand of alcohol was mentioned in the song.

Survey participants who could correctly recall alcohol brands in songs had more than twice the odds of having had a complete alcoholic drink, compared to those who could not recall the alcohol brand, even after adjusting for factors including age, socioeconomic status, and alcohol use by a parent or friend. The participants who could identify the alcohol brands in songs also had greater odds of binge alcohol use.

"A surprising result of our analysis was that the association between recalling alcohol brands in popular music and alcohol drinking in adolescents was as strong as the influence of parental and peer drinking, and an adolescent's tendency toward sensation-seeking," said Primack. "This may illustrate the value that this age group places in the perceived opinions and actions of music stars."

The authors suggest that one possible solution could be to empower adolescents with critical thinking skills. "Media literacy is a growing educational methodology that may be successful in helping young people make healthier decisions," Pimrack said. "In the case of alcohol, it may be valuable to help them understand how alcohol brand references in music may manipulate their thoughts and emotions to sell them a product."


'/>"/>

Contact: Donna Dubuc
donna.M.Dubuc@Dartmouth.edu
603-653-3615
The Geisel School of Medicine at Dartmouth
Source:Eurekalert

Related medicine news :

1. MU receives national award for using mind-body approach to improve health
2. International breast health global summit will focus on supportive care and quality of life
3. International conference to explore health of descendants of transatlantic slave trade
4. National poll: Low cost, lifesaving services missing from most older patients health care
5. UT MD Anderson President Ronald DePinho elected to National Academy of Sciences
6. Kessler Foundation researchers present at first International Congress on Cognition in MS
7. Dr. Yael Mosse will receive first Nachman Award in Pediatric Oncology at national conference
8. Georgetown physician leads national resveratrol study for Alzheimers disease
9. National initiative launched to change the way biology departments approach undergraduate education
10. Boston researcher, surgical oncologist receives national award
11. Internationally known expert in ovarian cancer to be honored at the ASCO Annual Meeting
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2017)... ... May 26, 2017 , ... On May 24, the Congressional Budget ... the U.S. House on May 4, would result in 23 million Americans losing their ... of the 2010 Patient Protection and Affordable Care Act (ACA). , “It is ...
(Date:5/26/2017)... ... May 26, 2017 , ... Rob Lowe acts as host and ... the series is on hiking in American. Viewers can reconnect with America as it ... of hiking. , Many consumers have looked for an inventive new place for a ...
(Date:5/26/2017)... ... May 26, 2017 , ... Centennial-based ... of proceeds from its 14th Annual Clays for Kids fundraiser, to be held ... Bennett, Colorado. , As part of BluSky’s partnership with The Adoption Exchange, ...
(Date:5/24/2017)... ... May 24, 2017 , ... Last month, representatives from ... employees, and town officials to celebrate the grand opening of the 87,000 square ... as part of its ongoing relationship with RWJBarnabas Health, New Jersey’s largest health ...
(Date:5/24/2017)... ... 24, 2017 , ... NucleusHealth ™, advancing clinical practice ... Food and Drug Administration (FDA) 510(k) clearance for its Nucleus.io ... for medical image management. At the core is patented streaming technology that provides ...
Breaking Medicine News(10 mins):
(Date:5/11/2017)... -- Thornhill Research Inc. ( Toronto, Ontario, Canada ... five-year, firm-fixed-priced, indefinite-quantity/indefinite-delivery contract by the U.S. Department ... ( Ottawa, Ontario, Canada ) to ... to patients requiring emergency medical procedures in a ... have been a longtime partner with Thornhill Research ...
(Date:5/10/2017)... -- Global Health Intelligence (GHI), the leading healthcare ... published its 2017 ranking of the Best-Equipped Hospitals in ... analysis from GHI,s hospitals database for Latin America , ... The GHI database covers 86% of the hospitals in ... points for each institution in key areas such as beds, ...
(Date:5/10/2017)... 2017 Radiology has become the number one ... also spiraled to the number one ranking as a ... ever before as the most complete and reliable method ... lower back pain an MRI may confirm a suspected ... resulting in entirely different treatment protocols.  In these circumstances, ...
Breaking Medicine Technology: