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National survey links teen binge drinking and alcohol brand references in pop music
Date:4/8/2014

(Lebanon, 04/08/2014) Binge drinking by teenagers and young adults is strongly associated with liking, owning, and correctly identifying music that references alcohol by brand name according to a study by the University of Pittsburgh and Dartmouth-Hitchcock Norris Cotton Cancer Center.

These findings, based on a national randomized survey of more than 2,500 people ages 15 to 23, suggests that policy and educational interventions designed to limit the influence of alcohol brand references in popular music could be important in reducing alcohol consumption in teens and young adults. The results are published online in the journal Alcoholism: Clinical & Experimental Research.

"Brand references may serve as advertising, even if they are not paid for by the industry," said senior author James D. Sargent, MD, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of pediatrics in the Geisel School of Medicine at Dartmouth.

Alcohol is considered the third leading lifestyle-related cause of death in the U.S. according to the Centers for Disease Control and Prevention.

Of the 2,541 participants who completed the survey, 1,488, or 59 percent, reported having had a complete alcoholic drink, defined as 12 ounces of beer, 5 ounces of wine or 1.5 ounces of hard liquor. Of those, 18 percent reported binging or drinking heavily over a short period of time at least monthly and 37 percent reported having had problems, such as injuries, due to alcohol.

"Every year, the average adolescent is exposed to about 3,000 references to alcohol brands while listening to music," said lead author Brian A. Primack, MD, PhD, associate professor of medicine and pediatrics and director of the Program for Research on Media and Health, University of Pittsburgh School of Medicine. "It is important that we understand the impact of these references to alcohol brands in an age group that can be negati
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Contact: Donna Dubuc
donna.M.Dubuc@Dartmouth.edu
603-653-3615
The Geisel School of Medicine at Dartmouth
Source:Eurekalert

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