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National institute launched to help businesses grow with Asian consumers
Date:3/30/2012

Students will learn well-established research methods like survey design as well as cutting-edge methods such as ethnography, text mining and Bayesian analysis. More than just theory, participants will learn how to implement and apply these methods in practically relevant contexts, such as design, branding and product innovation.

Industry Collaborations

ACI invites companies to engage in joint projects and create "next practices" for areas such as understanding young Asian females, "the bottom of the pyramid" and emotional consumption. Corporations can sponsor company-specific research projects and case studies, which will provide them with key strategic insights into how they can grow their businesses in Asia.


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Contact: Feisal Abdul Rahman
feisalar@ntu.edu.sg
65-679-06687
Nanyang Technological University
Source:Eurekalert

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