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National institute launched to help businesses grow with Asian consumers
Date:3/30/2012

y, 13th April, at 1808hrs. Titled "Ghosts, Spirits, Lucky Numbers and Other Superstitions and How They Influence Consumer Behaviour", this seminar will help retailers, hoteliers, property developers and other companies unravel the mysteries of how superstitions affect consumer perceptions, decisions and ultimately business. For more tailored insights on market-specific trends and issues, ACI will be conducting several Country Series seminars this year. The first of the Country Series takes place in July, with the spotlight on South Korea. This will be followed by a seminar on India in August, and one on Indonesia in December. The Institute will also offer executive education courses for working professionals. It will also develop customised courses for companies that want their employees to be trained to meet their specific needs.

Research

ACI, through its research fellows, conducts academic research in areas such as consumer decision-making, consumer psychology and consumer culture. ACI fellows are a multi-disciplinary faculty from universities in the region, including NTU, National University of Singapore, Singapore Management University, INSEAD, and Hong Kong University of Science and Technology. ACI has already invited professors from leading US business schools, such as University of Chicago, University of California, Los Angeles, and Columbia University, to present their research. It has established a partnership with the Centre on Customer Insight at the University of St Gallen, Switzerland.

Master of Science Programme

ACI, together with the Nanyang Business School, will launch a Master of Science in Marketing programme in October 2012 to help nurture talent that understands Asian consumers, and possesses the know-how to reach out to them. This one-year, part-time programme will focus on developing quantitative and qualitative research skills to analyse, evaluate and appreciate the unique needs of Asian consumers.
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Contact: Feisal Abdul Rahman
feisalar@ntu.edu.sg
65-679-06687
Nanyang Technological University
Source:Eurekalert

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