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National institute launched to help businesses grow with Asian consumers
Date:3/30/2012

ng, engineering, and very soon, neuro-science when NTU's new medical school, the Lee Kong Chian School of Medicine, set up in partnership with Imperial College London, enrols its first 50 students in August next year," he said.

The Institute is led by Executive Director Bernd Schmitt, who is currently at NTU as a Nanyang Visiting Professor. A professor of international business at Columbia Business School, New York, and Director at the Centre on Global Brand Leadership, Professor Schmitt has taught and conducted research on Asian consumers for almost 20 years, at universities such as CEIBS in China, Yonsei University in South Korea, and Hong Kong University. He has also consulted for a variety of organizations Sony in Japan, Samsung, Lotte, and Amore Pacific and Hanjin in South Korea, Wheelock in Hong Kong and Tata Industries in India.

"The Asian consumers are set to become the number one priority for companies around the world. Vibrant economies and youthful demographics are creating the world's fastest growing middle class. Firms that are seeking that next phase of growth cannot ignore this region and I'm most excited for this opportunity to lead this pioneering work at the frontier of the global consumer franchise," said Professor Schmitt.

Conferences, Seminars and Executive Programmes

ACI's flagship event is the Asia Consumer Summit, which will be the global platform to examine issues of growth and strategy, exploring Asia's latest consumer trends and how to capitalise on business opportunities that arise from them. Organised in partnership with the Financial Times, it is fashioned after the annual World Economic Forum in Davos, and will bring together the world's most influential and iconic leaders from business-to-consumer (B2C) companies, research firms, creative agencies and academia. The inaugural conference is scheduled for October 11, 2012.

Prior to that, ACI will be organizing its first seminar on Frida
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Contact: Feisal Abdul Rahman
feisalar@ntu.edu.sg
65-679-06687
Nanyang Technological University
Source:Eurekalert

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