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National institute launched to help businesses grow with Asian consumers
Date:3/30/2012

eal outward looking pan-Asian hub for many research agencies and consultancies to acquire a nuanced understanding of similarities and differences among Asian consumers," said Mr. Iswaran.

Top executives of global consumer goods and market research companies also attended the event. They included Unilever, ADK, Kraft Foods, Research in Motion, and Nielsen, which have committed to collaborating with ACI on various initiatives. Also present were Professor Amitava Chattopadhyay from INSEAD, Professor Shi Zhang from the UCLA, Ms Leung Cheong Tai, President (Asia Pacific, Middle East & Africa) from Nielsen, and Mr BV Pradeep, Vice President (Consumer & Market Insight) from Unilever, who participated in panel discussions on consumer insights, and strategy and growth.

"Unilever is delighted to support ACI. We need thought leadership and insights about Asian consumers that we can use for marketing and product innovations." said Mr Pradeep.

Ms Leung said, "As consumer needs evolve at an increasingly rapid pace, insights into how and why they make purchasing decisions become even more critical for companies to win, and also identify emerging demand for growth. We welcome the ACI's initiatives to accelerate the development of talents in the region, which will foster an even stronger community of professionals to help companies win."

At the event, NTU President, Bertil Andersson highlighted ACI's relevance to NTU's strategy of becoming a New Silk Road of knowledge that combined the best of the East and West. "The study of Asian consumer insight is one that relies on expertise across many disciplines. Say, you are looking to make inroads into the Asian retail markets. You may start by looking to history, culture, psychology, to figure out what goes on in the mind of the consumers. This requires a multi-disciplinary approach. At NTU, ACI will have access to some of the world's best brains in fields like marketing, culture intelligence, accounti
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Contact: Feisal Abdul Rahman
feisalar@ntu.edu.sg
65-679-06687
Nanyang Technological University
Source:Eurekalert

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