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National institute launched to help businesses grow with Asian consumers
Date:3/30/2012

Launched officially today, the Institute on Asian Consumer Insight (ACI) announced its strategy and plans for becoming the world's go-to centre for companies seeking to grow their business in Asia.

Top on the list is an Asia Consumer Summit, organised with the Financial Times. Modelled in format after the World Economic Forum in Davos, this event, to be attended by global business leaders, will be a platform to examine Asian consumers. The rest of this year's calendar is filled with conferences headlined by big names in the region, like Acer's Stan Shih, and uniquely Asian events including a seminar on "Ghosts, Spirits, Lucky Numbers and Other Superstitions" and the consumer.

The Institute, funded jointly by the Singapore Economic Development Board and Nanyang Technological University (NTU), is a world-class, first-of-its-kind institute focused on Asian consumers. Through research, education programmes and industry collaborations, ACI will help companies develop strategies for Asian markets. Hosted at NTU and funded up to $77 million over five years, the Institute will help businesses innovate brands, products and services, based on insight about pan-Asian consumer needs, wants, and preferences.

The Institute was officially launched at an inauguration ceremony at the Mandarin Orchard Hotel Singapore. Minister in the Prime Minister's Office and Second Minister for Home Affairs and Trade & Industry, S. Iswaran, presided over the event.

In his speech, Mr. Iswaran noted that the launch of the institute is in tandem with the shift in economic focus to Asia. He added that Singapore's ideal location and integrative research capabilities in biomedical sciences and engineering will benefit consumer goods companies looking to access and capture market opportunities in the region and beyond.

"Singapore's physical connectivity and cultural proximity to the region, coupled with our multi-cultural talent base, makes us an id
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Contact: Feisal Abdul Rahman
feisalar@ntu.edu.sg
65-679-06687
Nanyang Technological University
Source:Eurekalert

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