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National Smoking Control Campaign 2010
Date:5/30/2010

" onclick="linkClick( this.href );" target="_blank" title="Live it Up Without Lighting Up">Live it Up Without Lighting Up". The theme is a reinforcement of the benefits of staying tobacco-free, focusing on 4 areas – the benefits to one's appearance, fitness, spending power and the environment.

Several innovative programmes have been planned for the campaign. A key highlight is the novel Great Audio Experience, the first-of-its-kind in Singapore, held to commemorate World No Tobacco Day 2010. Starting from three locations along the Orchard shopping belt, youths and celebrity guests will don headphones, tune in to 987FM, and follow the instructions of "The Voice" to celebrate a tobacco-free lifestyle. They will descend upon Plaza Singapura in a moving flash mob style where the fun will continue with the "Live it up! Party" which will be launched by Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports. More information on the Great Audio Experience and Live it up! Party is attached in Annex A.

Said Mr Lam Pin Woon, CEO, Health Promotion Board (HPB), "Since 2006, we have increased our youth-targeted tobacco control programmes. More creative initiatives have been organised, new partnerships forged, and both traditional and new media have been engaged to curb tobacco use among the young. In the fight against tobacco, HPB cannot work alone. We have increasingly tapped on youth advocacy efforts and strengthened partnerships with family service centres and self-help groups to reach out to youth-at-ris
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