Navigation Links
National Nurses Movement Launches Ad Campaign for Nurse TV Shows

RN SuperUnion Uses "Pop Culture Moment" to Advocate for Safe RN Staffing Levels Bill and Nurse Rights

OAKLAND, Calif., June 16 /PRNewswire/ -- The three nursing organizations at the heart of the newly announced national RN SuperUnion today announce a new television and internet advertising campaign in conjunction with the debut of HawthoRNe, one of the new TV shows debuting this season that features nurse characters. The ad can be viewed here: or at

The California Nurses Association/National Nurses Organizing Committee, United American Nurses, and Massachusetts Nurses Association, who earlier this year allied their 150,000 nurse members to form the first national union of RNs, will debut the ad on TNT this Tuesday, June 16. The ad will feature working, direct-care nurses from different states represented by the organizations.

The commercial asks viewers to consider a "world without nurses," and points out that, "When nurses disappear, so does patient safety." Patients are asked to "insist on safe nursing staffing levels," in the face of a national crisis in patient care caused by routine understaffing of hospital units, a travesty that leads to tens of thousands of unnecessary deaths yearly.

Viewers will be directed to, where nurses will be asked to offer their opinions of the show, which will be forwarded to the appropriate producers. The Web site will update RNs on the national nurses movement, including on the new federal patient safety bill establishing safe nurse staffing in hospitals.

Sen. Barbara Boxer recently introduced this bill, S. 1031, the National Nursing Shortage and Patient Advocacy Reform Act, which will guarantee safe staffing in hospitals across America, as well as give nurses whistle-blower and patient advocacy protections.

"It's about time for nurses to be represented in popular culture, but there are important questions that RNs will consider as we watch these shows. We know these shows are Hollywood entertainment, but they're purporting to speak in the name of nurses, so we are watching and taking note. Will these shows reflect the struggle of nurses to care for their patients in the face of heartless insurance and hospital bureaucracy? Will they reflect the terrible burden of being overloaded with too many patients who are too sick? We look forward to finding out," said Deborah Burger, RN, co-President of CNA/NNOC.

"We need a national dialogue about the important work that nurses do, and this is happening just as our national nurses movement has come together for the good of all nurses and patients everywhere," said UAN President Ann Converso, RN. "We're excited that Sen. Boxer is taking the lead in the Senate on safe RN staffing, joining our friends in the House - Rep. Jan Schakowsky (D-IL) and Rep. John Conyers (D-MI) - in putting real, concrete solutions to the nurse staffing crisis on the table. We must make safe RN staffing ratios the law of the land; anything less puts our patients at risk."

"As patient advocates, we have to take this opportunity of these new television shows to press our agenda of safe staffing. Nurses have seen too many patients suffer unnecessarily because of the crisis in care caused by hospital understaffing. We are delighted for the chance to make this connection for our fellow nurses and the public," said Beth Piknick, RN, President of MNA.

The ads were produced by Bill Hillsman of NorthWoods Advertising and will run in nearly 20 cities across the country the first week.

SOURCE National Nurses Organizing Committee
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. National Autism Associations Family First Program Now Providing Free Tools to Help Combat Autism Divorce Rates
2. New Poll Finds Most Americans Support Including Treatment for Drug and Alcohol Addiction in National Health Care Reform; All Demographics Report Personal Experience With the Disease
3. GNC Customers Donate Over $400,000 for the National MS Society
4. Kevin Niksarli, M.D. of Manhattan Lasik Center Reviews Pros and Cons of Contact Lenses vs. iLASIK at an International Meeting on 7/1/2009
5. Statement of James P. Firman President and CEO, National Council on Aging on World Elder Abuse Awareness Day June 15, 2009
6. Indiana U. expert says nations physicians support national health insurance
7. National Survey Reveals a Broken System for Chronic Disease Sufferers; National Council on Aging and Health Experts Explore Self-Care as a Viable, Consumer Focused Option for Health Reform
8. Take Shape For Life Expecting Record Attendance at 2009 National Convention
9. Hamner Institutes and UNC Launch International Drug Safety Institute
10. American Red Cross and National Swimming Pool Foundation Promote Water Safety and Good Home Pool Maintenance With New Online Course
11. Genomas Presents Drug-Specific Genetic Determinants of Statin Safety and Efficacy at the XV International Symposium on Atherosclerosis
Post Your Comments:
(Date:6/25/2016)... ... , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his Bachelors ... Geffen School of Medicine at UCLA. He trained in Internal Medicine at Scripps Green ... hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to train ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published ... unfamiliar with. The article goes on to state that individuals are now more comfortable ... less common operations such as calf and cheek reduction. The Los Angeles area medical ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 24, 2016  Global Blood Therapeutics, Inc. (GBT) (NASDAQ: ... novel therapeutics for the treatment of grievous blood-based ... closing of its previously announced underwritten public offering ... public offering price of $18.75 per share. All ... by GBT. GBT estimates net proceeds from the ...
(Date:6/24/2016)... 2016 The Academy of Managed Care Pharmacy ... that would allow biopharmaceutical companies to more easily share ... formulary and coverage decisions, a move that addresses the ... The recommendations address restrictions in the sharing ... drug label, a prohibition that hinders decision makers from ...
(Date:6/24/2016)... According to a new market ... Needles, Safety Pen Needles), Needle Length (4mm, 5mm, 6mm, ... of Purchase (Retail, Non-Retail) - Trends & Global Forecasts ... market for the forecast period of 2016 to 2021. ... by 2021 from USD 1.65 Billion in 2016, growing ...
Breaking Medicine Technology: