Navigation Links
National Nurses Movement Launches Ad Campaign for Nurse TV Shows
Date:6/16/2009

RN SuperUnion Uses "Pop Culture Moment" to Advocate for Safe RN Staffing Levels Bill and Nurse Rights

OAKLAND, Calif., June 16 /PRNewswire/ -- The three nursing organizations at the heart of the newly announced national RN SuperUnion today announce a new television and internet advertising campaign in conjunction with the debut of HawthoRNe, one of the new TV shows debuting this season that features nurse characters. The ad can be viewed here: www.YouTube.com/CalNurses or at www.RNVoices.net.

The California Nurses Association/National Nurses Organizing Committee, United American Nurses, and Massachusetts Nurses Association, who earlier this year allied their 150,000 nurse members to form the first national union of RNs, will debut the ad on TNT this Tuesday, June 16. The ad will feature working, direct-care nurses from different states represented by the organizations.

The commercial asks viewers to consider a "world without nurses," and points out that, "When nurses disappear, so does patient safety." Patients are asked to "insist on safe nursing staffing levels," in the face of a national crisis in patient care caused by routine understaffing of hospital units, a travesty that leads to tens of thousands of unnecessary deaths yearly.

Viewers will be directed to www.RNVoices.net, where nurses will be asked to offer their opinions of the show, which will be forwarded to the appropriate producers. The Web site will update RNs on the national nurses movement, including on the new federal patient safety bill establishing safe nurse staffing in hospitals.

Sen. Barbara Boxer recently introduced this bill, S. 1031, the National Nursing Shortage and Patient Advocacy Reform Act, which will guarantee safe staffing in hospitals across America, as well as give nurses whistle-blower and patient advocacy protections.

"It's about time for nurses to be represented in popular culture, but there are important questions that RNs will consider as we watch these shows. We know these shows are Hollywood entertainment, but they're purporting to speak in the name of nurses, so we are watching and taking note. Will these shows reflect the struggle of nurses to care for their patients in the face of heartless insurance and hospital bureaucracy? Will they reflect the terrible burden of being overloaded with too many patients who are too sick? We look forward to finding out," said Deborah Burger, RN, co-President of CNA/NNOC.

"We need a national dialogue about the important work that nurses do, and this is happening just as our national nurses movement has come together for the good of all nurses and patients everywhere," said UAN President Ann Converso, RN. "We're excited that Sen. Boxer is taking the lead in the Senate on safe RN staffing, joining our friends in the House - Rep. Jan Schakowsky (D-IL) and Rep. John Conyers (D-MI) - in putting real, concrete solutions to the nurse staffing crisis on the table. We must make safe RN staffing ratios the law of the land; anything less puts our patients at risk."

"As patient advocates, we have to take this opportunity of these new television shows to press our agenda of safe staffing. Nurses have seen too many patients suffer unnecessarily because of the crisis in care caused by hospital understaffing. We are delighted for the chance to make this connection for our fellow nurses and the public," said Beth Piknick, RN, President of MNA.

The ads were produced by Bill Hillsman of NorthWoods Advertising and will run in nearly 20 cities across the country the first week.


'/>"/>
SOURCE National Nurses Organizing Committee
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. National Autism Associations Family First Program Now Providing Free Tools to Help Combat Autism Divorce Rates
2. New Poll Finds Most Americans Support Including Treatment for Drug and Alcohol Addiction in National Health Care Reform; All Demographics Report Personal Experience With the Disease
3. GNC Customers Donate Over $400,000 for the National MS Society
4. Kevin Niksarli, M.D. of Manhattan Lasik Center Reviews Pros and Cons of Contact Lenses vs. iLASIK at an International Meeting on 7/1/2009
5. Statement of James P. Firman President and CEO, National Council on Aging on World Elder Abuse Awareness Day June 15, 2009
6. Indiana U. expert says nations physicians support national health insurance
7. National Survey Reveals a Broken System for Chronic Disease Sufferers; National Council on Aging and Health Experts Explore Self-Care as a Viable, Consumer Focused Option for Health Reform
8. Take Shape For Life Expecting Record Attendance at 2009 National Convention
9. Hamner Institutes and UNC Launch International Drug Safety Institute
10. American Red Cross and National Swimming Pool Foundation Promote Water Safety and Good Home Pool Maintenance With New Online Course
11. Genomas Presents Drug-Specific Genetic Determinants of Statin Safety and Efficacy at the XV International Symposium on Atherosclerosis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Dickinson Insurance ... insurance and financial preparation services, is providing an update on a charitable event ... Rock City Rescue is a locally recognized nonprofit that provides shelter and care ...
(Date:10/13/2017)... ... October 13, 2017 , ... The ... to promote standards of excellence for the field of eating disorders, announces the ... – 25, 2018 in Orlando, Florida at the Omni Resort at ChampionsGate. ...
(Date:10/13/2017)... CT (PRWEB) , ... October 13, 2017 , ... ... long-term care services, staged a mock evacuation of the facility as part of a ... Shelton Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as ...
(Date:10/13/2017)... ... October 13, 2017 , ... Global Healthcare Management’s 4th Annual Kids Fun Run ... This free event, sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed ... geared towards children of all ages; it is a non-competitive, non-timed event, which is ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... “The Journey: ... faced every danger possible to save lost souls in the Philippines. “The Journey: From ... Carole is a dedicated teacher of the Bible. She has taught all ages and ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... , Oct. 4, 2017  South Korean-based healthcare product ... training aide "cprCUBE" on Kickstarter. The device will educate ... cardiac arrests with better efficiency compared to the dated ... real-time feedback on efficacy of the compression for a ... has a goal to raise $5,000. ...
(Date:10/2/2017)... , Oct. 2, 2017  AllianceRx Walgreens Prime, ... formed by Walgreens and pharmacy benefit manager Prime Therapeutics ... new brand, which included the unveiling of new signage ... , as well as at a few other company-owned ... new brand to patients, some of whom will begin ...
(Date:9/27/2017)... , Sept. 27, 2017  Commended for their devotion to ... awards. Ranked as number one in the South Florida Business ... in Inc. 5000 yearly list, the national specialty pharmacy has ... Armando Bardisa will soon be honored by SFBJ as ... Set to receive his award in October, ...
Breaking Medicine Technology: