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National Nurses Movement Launches Ad Campaign for Nurse TV Shows
Date:6/16/2009

RN SuperUnion Uses "Pop Culture Moment" to Advocate for Safe RN Staffing Levels Bill and Nurse Rights

OAKLAND, Calif., June 16 /PRNewswire/ -- The three nursing organizations at the heart of the newly announced national RN SuperUnion today announce a new television and internet advertising campaign in conjunction with the debut of HawthoRNe, one of the new TV shows debuting this season that features nurse characters. The ad can be viewed here: www.YouTube.com/CalNurses or at www.RNVoices.net.

The California Nurses Association/National Nurses Organizing Committee, United American Nurses, and Massachusetts Nurses Association, who earlier this year allied their 150,000 nurse members to form the first national union of RNs, will debut the ad on TNT this Tuesday, June 16. The ad will feature working, direct-care nurses from different states represented by the organizations.

The commercial asks viewers to consider a "world without nurses," and points out that, "When nurses disappear, so does patient safety." Patients are asked to "insist on safe nursing staffing levels," in the face of a national crisis in patient care caused by routine understaffing of hospital units, a travesty that leads to tens of thousands of unnecessary deaths yearly.

Viewers will be directed to www.RNVoices.net, where nurses will be asked to offer their opinions of the show, which will be forwarded to the appropriate producers. The Web site will update RNs on the national nurses movement, including on the new federal patient safety bill establishing safe nurse staffing in hospitals.

Sen. Barbara Boxer recently introduced this bill, S. 1031, the National Nursing Shortage and Patient Advocacy Reform Act, which wil
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SOURCE National Nurses Organizing Committee
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