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National Nurse Practitioner Week Recognized by STINSON Brand Innovation With Offer of 'Notes on Nursing' e-book
Date:11/5/2009

CHICAGO, Nov. 5 /PRNewswire/ -- STINSON Brand Innovation is offering a custom e-book, "Notes on Nursing" by Florence Nightingale in recognition of National Nurse Practitioner Week, November 8-14.

The e-book is one in a series of e-books titled Innovation Classics. The book can be downloaded for no charge at http://www.stinsonbrandinnovation.com/ebooks/SBI_NotesOnNursing.htm

"This is a way we celebrate the vital role of NPs in bringing high-quality, cost-effective, comprehensive, patient-centered, personalized primary care to so many," says Mark Stinson, president of Stinson Brand Innovation and editor of the Innovation Classics series.

According to the American Academy of Nurse Practitioners (AANP), the shortage of primary care providers is a part of the healthcare reform debate. NP Week showcases the many ways that NPs are primary care providers of choice for many patients and to let the community know about the value of NP-delivered primary care. The AANP builds and educates the public on the value of having an NP as a healthcare provider.

In his editor introduction to the "Notes on Nursing" e-book, Stinson highlights its relevance to healthcare innovation, saying, "Nursing is constantly reinventing itself in response to new professional and technical developments. This creates issues of branding the nurse's contemporary identity in the context of the past. Some within the profession say this sense of disconnection with history affects nursing's greater status and legitimacy within medical practices and hospitals. Even Nightingale herself said, 'Nursing
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SOURCE STINSON Brand Innovation, Inc.
Copyright©2009 PR Newswire.
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