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National Magazine Ranks Highmark Best Green Information Technology Company in the Nation
Date:2/18/2008

Highmark Data Center cited for its environmental efforts

PITTSBURGH, Feb. 18 /PRNewswire/ -- Highmark announced today that Computerworld, the "Voice of IT Management," has selected it as number one in a list of 12 top green-Information Technology Companies for 2008. This honor is part of the magazine's first "Top Green-IT Companies" feature, which was published in the Feb. 18 issue of Computerworld and online at Computerworld.com.

In the fall of 2007, Computerworld set out on a mission to identify companies that are implementing smart, efficient strategies to achieve "green IT." Computerworld reached out to select green IT experts for help in developing a set of criteria that would best identify the companies that are working to reduce energy consumption in IT equipment and are using technology to conserve energy and lower carbon emissions. Based on this expert input, Computerworld editors developed a checklist-style survey and weighting scheme. Computerworld then reached out to the IT community through a variety of channels, and 86 complete surveys were received. Computerworld then contacted representatives at the participating companies to verify that the information provided on their company's survey was truthful and accurate. Only those companies that filed verification letters were considered. Based on the weighting scheme developed, the top 12 Green-IT Users and top 12 Green-IT Vendors lists were chosen. To view the full survey, visit http://www.computerworld.com/topgreen.

"This is an honor for Highmark and I congratulate the many staff here who have helped make this recognition possible," said Tom Tabor, senior vice president and chief information officer at Highmark. "When we began thinking about a new data center a number of years ago, we realized being environmentally friendly was an important part of the project. It is really more than just a trend, being environmentally sensitive is a business strategy here at Highmark. This strategy goes beyond the data center and is part of the entire IT operation."

A number of environmental factors were part of the construction of the Highmark Data Center that opened in November 2005. That included selecting the proper location, using recycled building materials wherever possible, utilizing efficient electrical systems and water conservation. The effort to conserve continues today.

Literally every piece of equipment used at the Highmark Data Center is being measured by how much electricity it uses. Highmark staff are looking for ways to conserve. Tabor says this will continue for years to come.

"As demands on existing computing infrastructures continue to rise, and with even greater demands being placed on power grids and water sources across the country, companies that operate mission-critical computing facilities that consume both electricity and water to maintain operations, should be looking at green computing. At the very least, companies should consider deploying energy-efficient and water-efficient concepts to minimize in-house consumptions. This will maximize the useful life of these facilities, keep

energy costs in line and help ensure that electricity and water will be available in the future," said Tabor.

"Being 'green' is not just saying you're conscious about the environment and its challenges. In today's business world, it's about efficiency, power consumption and applying those green principles to smart business decision making," said Don Tennant, editorial director, Computerworld. "The companies recognized in our first Top Green-IT Computing issue have taken a serious look at how they impact the environment and how they can address those challenges with good business sense."

Today the Highmark Data Center, located in Dauphin County, Pennsylvania, processes more than 80 million claims annually for Highmark and its subsidiaries. As Highmark continues to expand and grow its business that number will increase.

About Computerworld

Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (http://www.computerworld.com), weekly publication, focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). In addition, in 2007 Computerworld's then editor in chief, Don Tennant, received the prestigious Timothy White Award from American Business Media. Computerworld leads the industry with an online audience of over 2 million unique, monthly visitors and a print audience of 1,222,000 readers each week (IntelliQuest CIMS Spring 2007).

Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit http://www.highmark.com.


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SOURCE Highmark Inc.
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