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National Launch of Jusuru International
Date:2/23/2010

ich give it a distinctive taste. It is just this combination of demonstrable benefits, delivered in a palatable — in fact, delicious — liquid — that suggested the network-based marketing system that Jusuru International decided to use.

“From a marketing standpoint,” explains Asma Ishaq, President of Jusuru International, “the greatest strength of Jusuru Life Blend™ is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there’s too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind each of its ingredients is to distribute it through people who understand these reasons and can take the time to explain them. This is why we chose network marketing.”

This strategy has been vindicated in the test marketing, first in Southern California, then in Houston. Michael Arceneaux, a Hurricane Katrina survivor now living in Houston, had this to say: “I just love the fact that I could work a business from home, bring money into the home, but still spend quality time with my family. I’ve made more money in this company in 30 days than I’ve made in any other company I’ve been a part of.”

In 2009, Asma Ishaq co-founded Jusuru International, and from its very conception, designed it as a values-driven company. Her expertise in team development and business management, and her keen interest in socially responsible business practices, define what Jusuru International is all about: innovative products and strategies—but based on old fashioned values in science, leadership, and ethics. Her upbringing and 15 year tenure in the nutraceutical and natural health industry have positioned the company as one that combines product and scientific development with fundamental business practices to bring it to its audience.

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