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National HealthCare Recognized for Outstanding Sales Leadership by Long Term Care Associates, Inc.
Date:11/30/2007

Strategic Partnership Yields Record Long Term Care Insurance Sales

SEATTLE, Nov. 30 /PRNewswire/ -- National HealthCare Corporation (Amex: NHC; NHC.PR.A), Tennessee's most prominent marketer of long-term care insurance, has set record long term care insurance sales growth for 2007. Long Term Care Associates, Inc., (LTCA) is proud to recognize this accomplishment.

Working together, both companies have expanded their year-over-year sales growth in 2007 and look to enjoy similar expansion in 2008 by leveraging existing alliances. LTCA has a 30-year history of providing highly specialized management support for the long term care insurance agency. NHC has developed one the most successful agency distribution systems in the state of Tennessee.

By teaming together to provide unique training, product and business development opportunities the partnership creates a win-win relationship for both companies -- LTCA has an opportunity to increase its market presence in Tennessee and NHC has increased its sales growth by enhancing its value proposition to long term care insurance agents.

"We are extremely pleased with this business relationship," said Robert Forman, President of LTCA. "Our partnership with NHC is truly strategic in every sense of the word. The culture of our business characteristics are a perfect match."

Stacia Vetter, Assistant Vice President of NHC adds, "This partnership provides opportunities to capitalize on the power of matching our, field distribution and marketing systems with the expertise of LTCA. We are providing a unique business development opportunity for agents specializing in mature market products."

Headquartered in Murfreesboro, TN, NHC operates for itself and third parties 73 long-term health care centers with 9,127 beds. NHC also operates 31 homecare programs, six independent living centers and assisted living centers at 22 locations. NHC's other services include managed care specialty medical
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SOURCE Long Term Care Associates, Inc.
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