Navigation Links
National Cancer Institute Selects Ogilvy Public Relations Worldwide for Comprehensive Multi-Year Communications Support
Date:12/12/2008

WASHINGTON, Dec. 12 /PRNewswire-USNewswire/ --Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that it has been awarded a five-year comprehensive communications support contract with the National Cancer Institute (NCI), Office of Communications and Education. The work will be performed by Ogilvy PR's Washington, DC-based Social Marketing team in collaboration with the company's life sciences consulting subsidiary, Feinstein Kean Healthcare (FKH).

"This is a very important new relationship for us," said Tom Beall, managing director of Ogilvy PR's global Social Marketing Practice. "This work with NCI builds upon our years of experience in promoting cancer prevention and early detection, as well as FKH's deep credentials in cancer that include longstanding efforts on behalf of NCI. These capabilities, along with our experience working with other federal government agencies on major health issues, place the Ogilvy Team in a very strong position to contribute to NCI's efforts to combat cancer - an opportunity and responsibility we take very seriously."

The Ogilvy Team will work with NCI to create a comprehensive communications platform reflecting the mission of NCI and its commitment to ensure that "Everything we do at NCI begins and ends with real people; those with cancer, those at risk for the disease and those who care for them." The task order contract will include strategic planning, materials development, campaign development, professional and technical communications, special audience efforts, special events, and other activities.

"Each year, more than 1.4 million Americans are diagnosed with cancer and millions of families, caregivers, communities, and businesses experience the devastating effects of cancer," said Craig Martin, managing director and chief operating officer of FKH. "Thanks in large part to the efforts of NCI, we are making major strides in our understanding of cancer and in the translation of that understanding to new ways of treating and preventing cancer. The Ogilvy Team is honored to have the opportunity to apply our deep understanding of the cancer field and our unique abilities in strategic communication planning, science communications, and cancer community and constituency development to help fulfill the mission of NCI."

Ogilvy PR's team will be supported by The Media Network and DB Consulting Group, both Silver Spring, MD based companies. Initial funding for the first year of the contract is $2.8 million and work begins immediately.

About Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, healthcare, consumer marketing, corporate, technology, public affairs and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (Nasdaq: WPPGY) (www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.


'/>"/>
SOURCE Ogilvy Public Relations Worldwide (Ogilvy PR)
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Access MediQuip and WellPoint Finalize First National Contract for Implantable Medical Devices
2. AmericInn Hotels Partners With Nationally Recognized Sleep Expert Dr. Christopher Drake, Announces Launch of Sleep Better America Campaign
3. To Further Combat Internet Fraud, Heightened Security Levels are Implemented by Vetted International
4. Discovery Healths NATIONAL BODY CHALLENGE Weighs in for a Sixth Season, Urging Americans to Break up With Bad Habits
5. National Medical Association Applauds Choice of Health and Human Services Secretary
6. California Health Industry Leaders Help Launch National CEO Coalition for Health Reform
7. PRA International Expands Operations in Mexico
8. National Leaders Say Need for Health Care Reform Urgent
9. Hoana Medical to Present at the National Forum on Quality Improvement in Health Care
10. Lifeclinic International and Get Real Consulting Team-Up to Launch Microsoft's HealthVault
11. Story tips from the DOEs Oak Ridge National Laboratory, Dec. 2008
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... Washington, D.C. (PRWEB) , ... June 25, 2016 ... ... will discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June ... share their work on several important health care topics including advance care planning, ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Those who have ... these feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as ... Michigan, has released tools for healthy coping following a traumatic event. , Trauma sufferers ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, ... treatment. Dr. Cheng has extensive experience with all areas of orthodontics, including robotic ... osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It ...
(Date:6/24/2016)... New York, NY (PRWEB) , ... June 24, ... ... lifestyle publication Haute Living, is proud to recognize Dr. Barry M. Weintraub as ... believes that “the most beautiful women in the world, and the most handsome ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... Story Highlights: ... the health care industry is causing providers to review ... Deloitte offers a suite of solutions for health care ... cost optimization: labor resource analysis, revenue cycle optimization and ... outcomes and better economics ...
(Date:6/24/2016)... , June 24, 2016 ... has announced the addition of the " Global ... This report ... provides an updated review, including its applications in various ... total market, which includes three main industries: pharmaceutical and ...
(Date:6/24/2016)... , June 24, 2016 Research ... World Market for Companion Diagnostic Tests" report to their ... Market for Companion Diagnostics The World Market ... and personalized medicine diagnostics. Market analysis in the report includes ... Test Market (In Vitro Diagnostic Kits) by Region (N. America, ...
Breaking Medicine Technology: