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National Breastfeeding Awareness Month Promotes Breastfeeding Benefits for Moms and Babies
Date:8/11/2009

PHILADELPHIA, Aug. 11 /PRNewswire/ -- Breastfeeding reduces infant mortality by 21 percent and offers increased health benefits according to the American Academy of Pediatrics (AAP), yet only 54 percent of new mothers in the Philadelphia area attempt to breastfeed their newborns. August is National Breastfeeding Awareness month and Independence Blue Cross (IBC) takes this opportunity to remind members of its support and incentives to breastfeed their newborns.

"IBC is proud to offer reimbursements through our Baby BluePrints program toward breastfeeding tools and support because breastfeeding results in improved health for mothers and babies," said Dr. Cathy Dratman, medical director at Independence Blue Cross. "Breastfeeding is also much more cost effective than purchasing formula. The more information mothers have on the topic, the better decisions they can make."

Breastfeeding can also:

  • Develop a bond of closeness and trust between mother and infant;
  • Save families a significant amount of money over the course of the child's first year;
  • Reduce cases of ear infections, diarrhea, bacterial meningitis, allergies, and obesity in infants;
  • Lower risk of breast cancer and ovarian cancer;
  • Help mothers to their pre-pregnancy weight faster;
  • Decrease costs for programs such as the Special Supplemental Nutrition Program for Women, Infants and Children (WIC);
  • Lower annual health care costs by $3.6 billion in the U.S. if every new mother attempted to breastfeed their baby. (AAP)

Through IBC's Baby BluePrints(SM) program, members can receive up to $50 back for taking a childbirth or breastfeeding class, $50 back on the purchase of a breast pump, and $100 towards support from a lactation consultant, a healthcare provider who helps new mothers learn to properly breastfeeding thei
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SOURCE Independence Blue Cross
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