Navigation Links
National Breastfeeding Awareness Month Promotes Breastfeeding Benefits for Moms and Babies

PHILADELPHIA, Aug. 11 /PRNewswire/ -- Breastfeeding reduces infant mortality by 21 percent and offers increased health benefits according to the American Academy of Pediatrics (AAP), yet only 54 percent of new mothers in the Philadelphia area attempt to breastfeed their newborns. August is National Breastfeeding Awareness month and Independence Blue Cross (IBC) takes this opportunity to remind members of its support and incentives to breastfeed their newborns.

"IBC is proud to offer reimbursements through our Baby BluePrints program toward breastfeeding tools and support because breastfeeding results in improved health for mothers and babies," said Dr. Cathy Dratman, medical director at Independence Blue Cross. "Breastfeeding is also much more cost effective than purchasing formula. The more information mothers have on the topic, the better decisions they can make."

Breastfeeding can also:

  • Develop a bond of closeness and trust between mother and infant;
  • Save families a significant amount of money over the course of the child's first year;
  • Reduce cases of ear infections, diarrhea, bacterial meningitis, allergies, and obesity in infants;
  • Lower risk of breast cancer and ovarian cancer;
  • Help mothers to their pre-pregnancy weight faster;
  • Decrease costs for programs such as the Special Supplemental Nutrition Program for Women, Infants and Children (WIC);
  • Lower annual health care costs by $3.6 billion in the U.S. if every new mother attempted to breastfeed their baby. (AAP)

Through IBC's Baby BluePrints(SM) program, members can receive up to $50 back for taking a childbirth or breastfeeding class, $50 back on the purchase of a breast pump, and $100 towards support from a lactation consultant, a healthcare provider who helps new mothers learn to properly breastfeeding their newborns. In certain acute medical situations, IBC covers rental costs for hospital grade breast pumps for nursing mothers.

In addition, Baby BluePrints offers free telephone-based counseling to help if moms-to-be or members of their households are trying to quit smoking. The program helps women stay healthy, confident, and comfortable throughout and after pregnancy. Since wellness is a primary focus at IBC, the insurer continues to promote healthy choices during and after pregnancy by offering breastfeeding reimbursements. For more information on this program, go to the Healthy Lifestyles(SM) webpage or call 1-800-ASK-BLUE.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.4 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.

SOURCE Independence Blue Cross
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. International study strengthens case for daily calcium pill
2. Yakima Health Care Leader Tapped for Leadership Post at National Association
3. Virginia Tech Report Has National Importance
4. Donate Life America Dispels Myths About Organ & Tissue Donation Among Hispanics During National Hispanic Heritage Month
5. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. National Association of Subrogation Professionals (NASP), the Largest Insurance Subrogation Association in the World - Announced Today that Leslie Wiernik has Joined the Organization as Director of Education
8. 4-Star Gen. Barry McCaffrey, Former U.S. Drug Czar, to Address National Drug Crisis, Keynote Grand Opening of New Allenwood, PA National Model Detox Center
9. Australian-led international study shows blood pressure drugs cut death rate in type 2 diabetes
10. LCA Hails International Investigators Studying Lung Cancer
11. National Patient Safety Foundation Partners with Vocera Communications
Post Your Comments:
(Date:11/28/2015)... Viejo, CA (PRWEB) , ... November 28, 2015 , ... ... new fully customizable media panels to choose from, the possibilities are endless. Users have ... and more. With the ProPanel: Pulse masking effects, users are sure to get heads ...
(Date:11/27/2015)... ... November 27, 2015 , ... According to an ... the University of Toronto and the University of British Columbia suggested that laws requiring ... injuries. The article explains that part of the reason for the controversial conclusion is ...
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss doctors has released ... Surviving Mesothelioma has just posted the findings on the website. Click here to ... cases of 136 mesothelioma patients who were treated with chemotherapy followed by EPP surgery. ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... Lizzie’s Lice ... The company is offering customers 10% off of their purchase of lice treatment product. ... at full price. According to a company spokesperson. “Finding lice is a sure way ...
(Date:11/27/2015)... ... ... the No.1 Herpes-only dating community in the world, revealed that over 50% of its members ... billion people under the age of 50 – or 67% of the population - are ... of HSV-1 infection . , "The data shocks us highly!" said Michelle Li, Co-Founder ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... ) ... "Global Brain Monitoring Devices Market 2015-2019" ... ) has announced the addition of ... 2015-2019" report to their offering. ... ) has announced the addition of the ...
(Date:11/25/2015)...  Linden Care, LLC, a retail specialty pharmacy focused ... suffering from chronic pain, said today that it is ... (TRO) enjoining Express Scripts from unilaterally terminating the Pharmacy ... --> --> The company said that ... --> --> In ...
(Date:11/25/2015)...  Henry Schein, Inc., the world,s largest provider of ... and animal health practitioners, will unveil at the Greater ... ConnectDental® Pavilion , which brings together for the first ... to help any practice or laboratory enter the digital ... schedule of experts appearing at the Pavilion. --> ...
Breaking Medicine Technology: