Navigation Links
National Breastfeeding Awareness Month Promotes Breastfeeding Benefits for Moms and Babies
Date:8/11/2009

PHILADELPHIA, Aug. 11 /PRNewswire/ -- Breastfeeding reduces infant mortality by 21 percent and offers increased health benefits according to the American Academy of Pediatrics (AAP), yet only 54 percent of new mothers in the Philadelphia area attempt to breastfeed their newborns. August is National Breastfeeding Awareness month and Independence Blue Cross (IBC) takes this opportunity to remind members of its support and incentives to breastfeed their newborns.

"IBC is proud to offer reimbursements through our Baby BluePrints program toward breastfeeding tools and support because breastfeeding results in improved health for mothers and babies," said Dr. Cathy Dratman, medical director at Independence Blue Cross. "Breastfeeding is also much more cost effective than purchasing formula. The more information mothers have on the topic, the better decisions they can make."

Breastfeeding can also:

  • Develop a bond of closeness and trust between mother and infant;
  • Save families a significant amount of money over the course of the child's first year;
  • Reduce cases of ear infections, diarrhea, bacterial meningitis, allergies, and obesity in infants;
  • Lower risk of breast cancer and ovarian cancer;
  • Help mothers to their pre-pregnancy weight faster;
  • Decrease costs for programs such as the Special Supplemental Nutrition Program for Women, Infants and Children (WIC);
  • Lower annual health care costs by $3.6 billion in the U.S. if every new mother attempted to breastfeed their baby. (AAP)

Through IBC's Baby BluePrints(SM) program, members can receive up to $50 back for taking a childbirth or breastfeeding class, $50 back on the purchase of a breast pump, and $100 towards support from a lactation consultant, a healthcare provider who helps new mothers learn to properly breastfeeding their newborns. In certain acute medical situations, IBC covers rental costs for hospital grade breast pumps for nursing mothers.

In addition, Baby BluePrints offers free telephone-based counseling to help if moms-to-be or members of their households are trying to quit smoking. The program helps women stay healthy, confident, and comfortable throughout and after pregnancy. Since wellness is a primary focus at IBC, the insurer continues to promote healthy choices during and after pregnancy by offering breastfeeding reimbursements. For more information on this program, go to the Healthy Lifestyles(SM) webpage or call 1-800-ASK-BLUE.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.4 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.


'/>"/>
SOURCE Independence Blue Cross
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. International study strengthens case for daily calcium pill
2. Yakima Health Care Leader Tapped for Leadership Post at National Association
3. Virginia Tech Report Has National Importance
4. Donate Life America Dispels Myths About Organ & Tissue Donation Among Hispanics During National Hispanic Heritage Month
5. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. National Association of Subrogation Professionals (NASP), the Largest Insurance Subrogation Association in the World - Announced Today that Leslie Wiernik has Joined the Organization as Director of Education
8. 4-Star Gen. Barry McCaffrey, Former U.S. Drug Czar, to Address National Drug Crisis, Keynote Grand Opening of New Allenwood, PA National Model Detox Center
9. Australian-led international study shows blood pressure drugs cut death rate in type 2 diabetes
10. LCA Hails International Investigators Studying Lung Cancer
11. National Patient Safety Foundation Partners with Vocera Communications
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... ... of Bruton Memorial Library on June 21 due to a possible lice infestation, as reported ... head lice: the parasite’s ability to live away from a human host, and to infest ... in the event that lice have simply gotten out of control. , As lice are ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health ... of their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards ... at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to ...
(Date:6/24/2016)... ... ... crisis. Her son James, eight, was out of control. Prone to extreme mood shifts and ... him, he couldn’t control his emotions,” remembers Marcy. “If there was a knife on ... say he was going to kill them. If we were driving on the freeway, ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and ... that call for a minimum wage raise to $12 an hour by 2020 and then ... will restore the lost value of the minimum wage, assure the wage floor does not ...
(Date:6/24/2016)... Frederick, Maryland (PRWEB) , ... June 24, 2016 ... ... Mid-Atlantic Angels is actively feeding the Frederick area economy by obtaining investment capital ... support over the past 2½ years that have already resulted in more than ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Roche (SIX: RO, ROG; OTCQX: RHHBY) ... Elecsys BRAHMS PCT (procalcitonin) assay as a dedicated testing ... With this clearance, Roche is the first IVD company ... for sepsis risk assessment and management. PCT ... PCT levels in blood can aid clinicians in assessing ...
(Date:6/23/2016)... June 23, 2016 Bracket , a leading ... next generation clinical outcomes platform, Bracket eCOA (SM) 6.0, ... June 26 – 30, 2016 in Philadelphia ... Clinical Outcome Assessment product of its kind to fully integrate ... Bracket eCOA 6.0 is a flexible platform for electronic ...
(Date:6/23/2016)... Revolutionary technology includes multi-speaker listening ... industry leaders in advanced audiology and hearing aid technology, ... ™, the world,s first internet connected hearing aid that ...      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ) , ... ,world firsts,: , TwinLink™ - the first ...
Breaking Medicine Technology: