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National Breast Cancer Coalition Survey Reveals That Lack of Commitment and Funding Impede the Fight Against Breast Cancer
Date:10/31/2008

in the general population and are

estimated to account for no more than 5 percent to 10 percent of

breast and ovarian cancer cases overall."(ii)

-- Women increasingly and mistakenly believe that having a healthy diet

rich in fruits and vegetables is the most effective preventative measure

(74 percent).

-- In fact, the most recent studies have found no significant decrease

in breast cancer incidence when vegetable and fruit consumption was

increased.(iii)

About National Breast Cancer Coalition

The National Breast Cancer Coalition (NBCC) is a grassroots membership organization dedicated to ending breast cancer through the power of action and advocacy. Along with its research and education arm, the National Breast Cancer Coalition Fund, the Coalition's main goals are to increase federal funding for breast cancer research; improve access to high-quality health care and breast cancer clinical trials for all women; and expand the influence of breast cancer advocates wherever breast cancer decisions are made. Please visit http://www.stopbreastcancer.org for more information.

About Penn, Schoen and Berland Associates

Penn, Schoen and Berland Associates (PSB) has nearly 30 years of experience in leveraging consumer opinion to provide clients with a competitive advantage, or more simply - providing clients with Winning Knowledge(TM). PSB brings an extensive network and unique knowledge base to bear on communications issues. PSB uses experience and global reach to deliver unrivaled business and political insights. PSB executes polling and message testing services in over 70 countries for Fortune(R)500 companies and major political campaigns to develop brand positioning, guide successful advertising campaigns, generate favorable publicity, and advice in crisis management decisions.

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SOURCE National Breast Cancer Coalition
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