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National Analysts Worldwide Announces a Change of Name to NAXION
Date:7/24/2014

Philadelphia, PA (PRWEB) July 24, 2014

National Analysts Worldwide, the Philadelphia-headquartered market research and consulting boutique, has announced that it will operate globally under the name, NAXION, effective July, 2014. The firm remains a woman-owned Employee Stock Ownership Plan (ESOP) organization led by majority owner, President and CEO, Susan Schwartz McDonald, Ph.D. The firm guides market strategy in target industries using advanced research techniques and powerful analytics.

Said McDonald, “We wanted our name to better reflect our brand, which has always had a forward-looking focus and a well-deserved reputation for applying novel, highly customized techniques to problems of market innovation, forecasting, and brand effectiveness.”

The firm, which traces its origins to 1911, is actually the world’s oldest business intelligence enterprise. It was conceived by Cyrus Curtis, publisher of The Saturday Evening Post and The Ladies Home Journal, as a new service to help advertisers understand their customers. The AMA’s prestigious Parlin Award for research innovation was named after Charles Coolidge Parlin, the man Curtis hired to realize this novel idea. “Innovation is in our corporate DNA,” noted McDonald.

National Analysts was spun off from Curtis as an independent company in 1943 and acquired by Booz.Allen & Hamilton in 1970, the genesis of a hybrid service model that integrates research and consulting. It regained its independent status in 1992 under the ownership of two (then) Booz.Allen partners, Susan Schwartz McDonald and John Berrigan. The fir
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